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PR Specialist, Earned Media, Podcasts, Thought Leadership
ShaeWellnessPR Specialist securing earned media, podcast placements, and strategic visibility for Human Intelligence's mission-behind human wellbeing and AI.
About the role
Key responsibilities & impact- Secure earned media placements across TV, radio, digital publications, magazines, newspapers, industry media, and authority platforms.
- Pitch approved Human Intelligence leaders, products, services, ideas, and insights into relevant media narratives.
- Identify timely, newsworthy angles aligned with public-interest trends, current events, health, wellbeing, AI, education, longevity, human performance, and technology.
- Build and maintain relationships with journalists, editors, producers, and media gatekeepers.
- Write media pitches, press angles, journalist notes, spokesperson briefs, and follow-up communications.
- Manage media follow-up, scheduling, briefing, and placement logistics from start to finish.
- Identify and secure high-quality podcast interviews for approved Human Intelligence spokespeople.
- Research and qualify podcasts based on audience size, credibility, engagement, brand fit, and topic alignment.
- Pitch podcast hosts and producers with tailored angles that create genuine interest.
- Prepare interview briefing notes and spokesperson preparation materials.
- Track podcast outreach, responses, bookings, publication status, and audience reach.
- Research global conferences, summits, panels, virtual events, and speaking opportunities aligned with Human Intelligence's core themes.
- Pitch approved speakers for keynote, featured speaker, panel, interview, and expert commentary opportunities.
- Write speaker abstracts, session titles, event proposals, bios, and speaker positioning documents.
- Track opportunities, deadlines, submissions, responses, bookings, and results.
- Identify relevant influencers, creators, experts, podcast hosts, educators, industry figures, and thought leaders.
Requirements
What you’ll need- 5+ years of experience in Public Relations, Communications, Media Relations, Earned Media, Thought Leadership, or Earned Visibility.
- Proven track record securing earned media placements without relying on paid PR, advertorials, or sponsorship-only placements.
- Strong media pitching ability across journalists, producers, editors, podcast hosts, and event organizers.
- Experience writing strong journalist pitches, producer pitches, podcast pitches, speaker abstracts, bios, briefing notes, and follow-up communications.
- Strong written and verbal English communication skills.
- Excellent organization and follow-through.
- Ability to manage multiple outreach streams at the same time.
- Strong research capability.
- Confidence communicating with senior leaders and preparing spokesperson materials.
- Ability to work independently in a fully remote environment.
- Strong attention to detail.
- Experience using AI for media research, journalist list building, podcast research, event research, pitch personalization, and workflow optimization will be highly regarded.
Benefits
Comp & perks- Performance incentives of up to USD $500 per month
- Independent Contractor engagement
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Earned MediaMedia RelationsThought LeadershipJournalist PitchesPodcast ResearchSpeaker AbstractsFollow-Up CommunicationsEvent ProposalsAudience EngagementMedia Outreach
Soft Skills
Excellent OrganizationAttention to DetailConfidence CommunicatingAbility to Work IndependentlyStrong Verbal Communication