Social Media Manager
Shady Grove Fertility
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
SeniorLead
About the role
- Lead the creative development and execution of a national social media strategy that elevates brand awareness, supports patient acquisition goals, and celebrates the mission of helping people build families.
- Oversee the planning and publishing of content across corporate and clinic-level channels, ensuring a cohesive voice, brand consistency, and compassionate tone.
- Inform content creation and creative direction, collaborating with marketing, communications, and clinical subject matter experts to produce educational and inspiring stories that build trust and engagement.
- Establish and maintain governance frameworks, including platform guidelines, response protocols, and compliance with healthcare marketing and privacy regulations (HIPAA, FTC).
- Partner with paid media and analytics teams to align organic and paid strategies, optimizing campaigns for reach, conversion, and efficiency.
- Monitor and interpret performance data, providing regular insights and recommendations to improve audience engagement, community sentiment, and content effectiveness.
- Manage and mentor internal and external resources, including agencies, freelancers, and regional partners to ensure alignment, timeliness, and high-quality execution.
- Stay ahead of social trends, platform evolutions, and emerging formats, identifying opportunities for innovation that reinforce US Fertility’s leadership in reproductive healthcare.
Requirements
- Bachelor's degree in marketing, communications, journalism, or a related field.
- 7+ years of experience in social media strategy, content development, or digital communications, ideally within healthcare, wellness, or a similarly regulated industry.
- Proven track record leading social media programs that deliver measurable growth in awareness, engagement, and conversion.
- Deep understanding of social analytics, audience targeting, and content optimization tools (e.g., Sprout Social, Meta Business Suite, Google Analytics).
- Exceptional writing and editing skills, with a strong sense for tone, empathy, and brand storytelling.
- Fluency with design tools and an aesthetic sensibility.
- Experience managing cross-functional stakeholders, agencies, and distributed teams.
- Strong organizational and leadership skills; ability to manage multiple priorities in a fast-paced environment.
Benefits
- Competitive pay + bonus
- Comprehensive training
- Medical, dental, vision, and 401(k) matching
- Generous paid time off and holidays
- Retirement plan
- Tuition assistance
- Ability to make an impact in the communities we serve
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media strategycontent developmentdigital communicationssocial analyticsaudience targetingcontent optimizationwritingeditingdesign toolsbrand storytelling
Soft skills
leadershiporganizational skillsempathycommunicationcollaborationmentoringcreativityinnovationtime managementadaptability