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SH

CRM Operations – MarTech Ecosystem

SH

Leading CRM Operations & MarTech Ecosystem for Sinch. Managing distributed teams and ensuring platform reliability across Salesforce and MarTech tools.

Posted 5/22/2026full-timeStockholm • 🇸🇪 SwedenMid-LevelSeniorWebsite

Tech Stack

Tools & technologies
Cloud

About the role

Key responsibilities & impact
  • We are looking for a leader for our CRM Operations & MarTech Ecosystem to guide the stability, configuration, and integration of our global sales and marketing technology stack.
  • Working closely with the VP Sales and Marketing Applications, you will ensure the overall health of our platforms.
  • In this role, you will manage a diverse, geographically dispersed team across the Salesforce Admin Squad, Sales & Marketing Applications, and the MarTech Squad.
  • Your primary goal will be to ensure our internal users have a seamless, effective experience across Salesforce and all integrated third-party tools.
  • Oversee the global administration and support layer, managing teams across India, LATAM, and EMEA to provide "follow-the-sun" platform reliability.
  • Manage the third-party application stack, serving as the primary owner for tools outside of Salesforce (e.g., Gong, Outreach, etc.), to ensure consistent uptime and integration integrity.
  • Lead the MarTech and Data Cloud strategy, overseeing the technical configuration of Marketing Cloud and the evolution of our Data Cloud capabilities.
  • Drive significant team growth by managing the hiring and onboarding of multiple roles, ensuring we meet our budget and capacity requirements.
  • Own platform governance and security, ensuring user permissions, profiles, and data sharing rules are strictly managed and compliant.
  • Collaborate with Marketing and Sales leadership to identify friction points within the technology stack and proactively implement configuration-based solutions.
  • Report on application usage statistics, highlighting areas of concern and opportunity.
  • Align application usage and demand with the Project Delivery and Shared Services team.

Requirements

What you’ll need
  • Extensive experience in CRM operations, platform management, or IT service delivery within a global Salesforce environment.
  • Strong understanding of the MarTech landscape, including Marketing Cloud, Data Cloud, and sales productivity tools.
  • Proven experience effectively managing distributed teams across multiple time zones (India, LATAM, EMEA).
  • Deep knowledge of Salesforce administration, security models, and platform governance.
  • A business-oriented mindset focused on system uptime and user satisfaction.
  • Fluency in English.

Benefits

Comp & perks
  • At Sinch, we value learning, embrace change, and offer opportunities for personal and professional growth.
  • Unfortunately, we are not supporting relocation at this time.
  • Applicants must:
  • Hold Swedish or EU/EEA citizenship.
  • Have a valid Swedish work permit.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
CRM operationsSalesforce administrationplatform managementMarketing CloudData Cloudconfiguration managementsecurity modelsdata sharing rulesapplication usage statisticsIT service delivery
Soft Skills
leadershipteam managementcommunicationproblem-solvingcollaborationbusiness-oriented mindsetuser satisfaction focushiring and onboardingstrategic planningcross-cultural management