Life Cycle Marketing Manager

Life Cycle Marketing Manager at Sinch focusing on driving user activation and product engagement. Aiming to maximize customer lifetime value through data-driven lifecycle programs.

Posted 5/14/2026full-timeSan Antonio • Colorado, Illinois, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $125,000 per yearWebsite

About the role

Key responsibilities & impact

Design and manage complex, multi-channel customer journeys (email, in-app messaging, push notifications) triggered by product usage data, customer attributes, and time-based milestones.
Collaborate cross-functionally with our product, marketing, customer success and support teams on shared goals to drive product adoption, cross-sell/upsell, and customer retention.
Continuously refine segments based on performance data, product changes, and evolving customer needs.

Requirements

What you’ll need

4+ years in lifecycle marketing, customer marketing or related marketing roles
Experience in measuring and tracking the success of different cross-channel campaigns
Project management skills and attention to detail
Experience working cross functionally with sales, support and product teams.
Excellent communication and writing skills
Prior experience with in-app messaging tools (ex: Gainsight)

Benefits

Comp & perks

STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingcustomer marketingcross-channel campaignsmeasuring successproject management

Soft Skills

attention to detailcommunication skillswriting skillscollaboration