Marketing Manager – Food, Agriculture

SGS

Marketing Manager responsible for driving brand visibility and commercial growth for SGS's testing, inspection, and certification services in North America. Focused on B2B and B2C marketing strategies.

Posted 7/23/2026full-timeRemote • 🇺🇸 United StatesSeniorLead💰 $100,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies that drive commercial growth and customer acquisition across B2B and B2C audiences. Proficient in creating high-quality marketing content and managing digital marketing channels to optimize engagement and performance metrics.

Highest-signal resume keywords

Integrated Marketing Strategy DevelopmentB2B Campaign ManagementDigital Marketing Channels OptimizationContent Creation and EditingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyContent CreationDigital MarketingCampaign Performance MeasurementProject Management

Soft Skills

CollaborationCommunicationAdaptabilityProblem-Solving

Tools & Technologies

Email AutomationCRM PlatformsSEO/SEMAnalytics Dashboards

Industry Keywords

CosmeticsPersonal CareConsumer GoodsClaims SubstantiationRegulatory Considerations

About the role

Key responsibilities & impact

Develop and execute integrated marketing strategies that drive awareness, demand, and commercial growth for SGS’s testing services
Build targeted B2B campaigns for major brands, manufacturers, retailers, and indie brands
Lead B2C recruitment marketing strategies to attract and retain consumer testing panelists across three North American locations
Partner with Business Line leaders, lab operations, sales, and global marketing to ensure alignment, consistency, and timely execution
Create multi-channel marketing plans leveraging digital, social, events, email, paid media, and industry partnerships
Write, edit, and produce high quality marketing content including capability sheets, case studies, landing pages, social content, email campaigns, recruitment ads, and promotional materials
Develop compelling B2B messaging that translates technical testing capabilities into clear value propositions for brand and product teams
Create B2C content that attracts diverse consumer panelists and communicates the value, safety, and experience of participating in product testing
Manage and optimize digital channels (website, landing pages, social media, email platforms) to ensure content is accurate, engaging, and conversion focused
Maintain editorial calendars and ensure a consistent cadence of marketing activity across audiences and business lines
Build and execute integrated B2B campaigns that support lead generation, brand visibility, and commercial objectives
Develop B2C recruitment campaigns using paid social, local outreach, community partnerships, and targeted digital advertising
Support product launches, claims testing promotions, seasonal campaigns, and industry events
Partner with sales to develop sales enablement tools, presentations, and messaging frameworks tailored to beauty and personal care clients
Coordinate SGS presence at trade shows, conferences, and beauty industry events
Track campaign performance, lead generation, recruitment metrics, and digital engagement; use insights to refine strategy and improve ROI
Monitor B2C recruitment funnel performance (reach, applications, show rates, retention) and optimize for cost effective panelist acquisition

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or a related field
10+ years of experience in marketing, product marketing, brand management, or category marketing within the cosmetics, personal care, beauty, or consumer goods sectors
Proven ability to develop and execute integrated marketing strategies that support commercial growth, customer acquisition, and brand visibility across B2B and B2C audiences
Demonstrated experience creating high‑quality marketing content across multiple formats: product sheets, case studies, digital campaigns, social content, sales enablement materials, trade show assets, and customer presentations
Hands‑on experience with digital marketing channels, including email automation, paid and organic social, SEO/SEM, landing pages, and CRM platforms
Strong background in cross‑functional collaboration, working closely with Sales, Operations, Laboratory/Technical teams, Regulatory, and global marketing partners
Ability to translate complex scientific or technical information (e.g., claims testing, safety assessments, efficacy studies, etc.) into clear, compelling, customer‑friendly marketing narratives
Strong understanding of claims substantiation, regulatory considerations, and industry trends within cosmetics and personal care
Experience measuring marketing performance using analytics, dashboards, engagement metrics, and ROI tracking to optimize campaigns
Strong project management skills with the ability to manage multiple campaigns, deadlines, stakeholders, and priorities in a fast‑paced, matrixed environment
Experience supporting trade shows, conferences, and industry events, including booth strategy, collateral development, and lead‑gen follow‑up
Familiarity with global or matrixed organizations and the ability to adapt messaging for regional and global

Benefits

Comp & perks

Medical, dental and vision insurance
Life insurance
Employee assistance programs
401(k) with company match (immediate vesting upon enrollment)
Online training courses
Virtual and classroom development experiences
Tuition reimbursement program
Paid-time off
Family leave