Marketing Manager, Cosmetics

SGS

North America Marketing Manager responsible for brand visibility and commercial growth for SGS testing services. Overseeing B2B and B2C marketing initiatives in the cosmetics sector.

Posted 7/23/2026full-timeRemote • 🇺🇸 United StatesSeniorLead💰 $100,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies that drive commercial growth and customer acquisition, with a strong focus on B2B and B2C marketing. Proficient in creating high-quality marketing content and optimizing digital marketing channels to enhance brand visibility and engagement.

Highest-signal resume keywords

Integrated Marketing Strategy DevelopmentDigital Marketing Channel ManagementHigh-Quality Content CreationCross-Functional CollaborationMarketing Performance Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyContent CreationDigital MarketingEmail AutomationSEO/SEMCRM PlatformsAnalyticsProject ManagementLead GenerationCampaign Optimization

Soft Skills

CollaborationCommunicationProject Management

Tools & Technologies

Email PlatformsSocial MediaLanding PagesDashboards

Industry Keywords

B2B MarketingB2C MarketingCosmeticsPersonal CareConsumer GoodsClaims SubstantiationRegulatory Considerations

About the role

Key responsibilities & impact

Develop and execute integrated marketing strategies that drive awareness, demand, and commercial growth for SGS’s testing services
Build targeted B2B campaigns for major brands, manufacturers, retailers, and indie brands
Lead B2C recruitment marketing strategies to attract and retain consumer testing panelists across three North American locations
Partner with Business Line leaders, lab operations, sales, and global marketing to ensure alignment, consistency, and timely execution
Create multi-channel marketing plans leveraging digital, social, events, email, paid media, and industry partnerships
Write, edit, and produce high quality marketing content including capability sheets, case studies, landing pages, social content, email campaigns, recruitment ads, and promotional materials
Manage and optimize digital channels (website, landing pages, social media, email platforms)
Track campaign performance, lead generation, recruitment metrics, and digital engagement; use insights to refine strategy and improve ROI
Identify opportunities to improve marketing processes, templates, workflows, and channel performance

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or a related field
10+ years of experience in marketing, product marketing, brand management, or category marketing within the cosmetics, personal care, beauty, or consumer goods sectors
Proven ability to develop and execute integrated marketing strategies that support commercial growth, customer acquisition, and brand visibility across B2B and B2C audiences
Demonstrated experience creating high‑quality marketing content across multiple formats: product sheets, case studies, digital campaigns, social content, sales enablement materials, trade show assets, and customer presentations
Hands‑on experience with digital marketing channels, including email automation, paid and organic social, SEO/SEM, landing pages, and CRM platforms
Strong background in cross‑functional collaboration
Ability to translate complex scientific or technical information into clear, compelling, customer‑friendly marketing narratives
Strong understanding of claims substantiation, regulatory considerations, and industry trends within cosmetics and personal care
Experience measuring marketing performance using analytics, dashboards, engagement metrics, and ROI tracking to optimize campaigns
Strong project management skills
Experience supporting trade shows, conferences, and industry events

Benefits

Comp & perks

Medical, dental and vision insurance
Life insurance
Employee assistance programs
401(k) with company match (immediate vesting upon enrollment)
Online training courses
Virtual and classroom development experiences
Tuition reimbursement program
Paid-time off
Family leave