Senior Director, Marketing Operations, Performance

SGS

Senior Director of Marketing Operations and Performance leading marketing analytics for SGS. Drive data-informed decision-making and optimize performance across channels within a global organization.

Posted 5/28/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $110,000 - $130,000 per yearWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Build and scale our Marketing Operations and Analytics function
Drive data-informed decision-making across the marketing organization
Optimize performance across channels
Ensure operational excellence through best-in-class processes, tools, and insights
Develop and lead a robust analytics framework connecting marketing activity to pipeline, revenue, and margin across multiple service lines
Define and standardize KPIs across regions and LOBs
Build dashboards and executive reporting to provide visibility into performance
Advance attribution models suited to long, complex B2B and account-based sales cycles
Translate data into actionable insights to inform go-to-market strategy
Partner closely with Sales Operations
Design and implement scalable lead and account management processes
Ensure high standards of data quality, governance, and compliance
Identify opportunities to improve campaign effectiveness across digital, events, and field marketing
Establish and scale test-and-learn frameworks
Support strategic planning, forecasting, and budget allocation
Enable effective account-based marketing (ABM) and key account targeting strategies
Serve as a key advisor to the Head of Marketing & Communications, North America, and regional business leaders
Build and lead a high-performing Marketing Operations & Analytics team

Requirements

What you’ll need

Bachelor's degree from an accredited university in marketing and/or communications or related field of study
10+ years of experience in marketing operations, marketing analytics, or commercial operations within a complex, matrixed B2B organization
Experience in industries such as TIC, industrial services, engineering, or other highly technical, multi-service environments preferred
Proven track record of connecting marketing performance to revenue outcomes in long, consultative sales cycles
Deep expertise in CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot)
Strong analytical capabilities, including experience with BI tools (e.g., Tableau, Power BI) and data modeling
Experience working across multiple business lines, regions, and stakeholder groups
Exceptional stakeholder management skills, with the ability to influence senior leadership
Preferred experience & technical understanding of key marketing tools including with Monday.com
Expert level English

Benefits

Comp & perks

Medical, dental and vision insurance
Life insurance
Employee assistance programs
401(k) with company match (immediate vesting upon enrollment)
Online training courses
Virtual and classroom development experiences
Tuition reimbursement program
Paid-time off
Family leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing operationsmarketing analyticsdata analysisKPI definitionattribution modelslead management processescampaign effectivenessdata qualitydata governancebudget allocation

Soft Skills

data-informed decision-makingstakeholder managementinfluencing senior leadershipstrategic planningteam leadershipcommunicationcollaborationproblem-solvinganalytical thinkingoperational excellence

Certifications

Bachelor's degree in marketingBachelor's degree in communicationsBachelor's degree in related field