SFMOMA San Francisco Museum of Modern Art

Social Media Manager

• Under the supervision of the Associate Director of Social Media and Content Marketing, the Social Media Program Manager is responsible for overseeing the day-to-day strategy, development, execution, and analysis of social media content on Instagram, Facebook, X, TikTok, Threads, and LinkedIn.
• This role is pivotal in amplifying the SFMOMA brand by driving the creation of creative, engaging, and timely social media content that fosters meaningful connections with our audiences. It requires the ability to analyze audience needs and apply strategies that expand reach and deepen engagement. The Social Media Program Manager will work closely with the Associate Content Producer, Social Media, to bring SFMOMA’s mission, exhibitions, and programs to life, aligning with marketing objectives.
• The position will also play a key role in influencer and partnership strategy—supporting event planning and execution for influencer activations, conducting research to identify and cultivate relationships with relevant creators, and liaising with cultural partners or collaborators to extend SFMOMA’s reach. While this role does not focus on commissioning paid influencer content, it will broker and nurture opportunities for collaborations, events, and organic partnerships.
• Maintain and manage the social content calendar and channel strategy, ensuring alignment with institutional priorities and meeting deadlines. Report to museum-wide content groups on a weekly basis.
• Oversee the day-to-day production and execution of social media content across Instagram, Facebook, X, TikTok, Threads, and LinkedIn.
• Develop social media campaigns for exhibitions, events, and programs to drive engagement, visitation, and earned revenue. Present social strategies at cross-function meetings.
• Edit all social media content, ensuring proper grammar, adherence to best practices for each channel, and overall alignment with SFMOMA tone, brand, visual identity.
• Collaborate with cross-departmental teams to gather content, obtain clearances, and coordinate proper reviews and approvals.
• Manage influencer strategy by establishing and maintaining relationships with social media influencers to develop a strong network that expands SFMOMA’s visibility and community engagement.
• Plan and coordinate influencer activations and events, from outreach and logistics to on-site support.
• Liaise with external partners and collaborators to coordinate co-promotional opportunities.
• Monitor and respond to community engagement in line with institutional guidelines. Demonstrate a deep understanding of target audiences and effective tactics to grow audiences and increase engagement.
• Track, analyze, and report on content performance metrics to inform ongoing optimization. Provide monthly, quarterly, yearly, and campaign-level social media reports. Stay current on social media trends, platform updates, and best practices to inform content execution.