Sales Development Representative

SFG20

Sales Development Representative focused on outbound lead generation for SFG20. Building relationships with senior decision-makers and creating opportunities through strategic prospecting.

Posted 7/2/2026full-timeManchester • 🇬🇧 United KingdomMid-LevelSenior💰 £30,000 - £33,000 per yearWebsite

About the role

Key responsibilities & impact

Build a high-quality pipeline through structured outbound prospecting into target accounts aligned with SFG20’s Ideal Customer Profile (ICP).
Identify, prioritise, and systematically engage key accounts using multiple channels (phone, email, LinkedIn, strategic research).
Map organisations to identify stakeholders, decision-makers, and influencers, clarifying account structures and opportunities.
Run proactive outreach aligned with defined sales plays and industry value propositions.
Own early-stage opportunity development, moving prospects from initial engagement to qualified pipeline.
Qualify opportunities using defined frameworks (e.g. MEDDICC/BANT) to ensure pipeline meets clear criteria.
Validate customer pain points, business drivers, decision processes, and commercial potential.
Ensure opportunities fit SFG20’s ICP, showing clear need and buying intent.
Maintain pipeline quality by challenging and disqualifying where needed.
Secure quality meetings and demonstrations for Account Executives with clear objectives and next steps.
Provide thorough handovers, including stakeholder mapping, pain points, qualification, and deal context.
Develop deep understanding of target industries, buyer personas, and use cases.
Continuously refine account lists using insights, data, and feedback.
Position as a credible, insight-driven first contact, adding value to each interaction.
Stay updated on industry trends, competitors, and market dynamics to spot new opportunities.

Requirements

What you’ll need

Proven experience in Sales or Business Development roles with an outbound focus in SaaS, software, or technology environments.
Demonstrated success generating pipeline through outbound prospecting, with a record of converting target accounts into qualified opportunities.
Experience working with Ideal Customer Profiles (ICP) and applying account-based prospecting to develop key accounts.
Strong discovery and qualification skills using structured sales frameworks (e.g., MEDDICC, BANT).
Confident communicator, adept at engaging senior stakeholders, building credibility, and leading value-driven discussions.
Proficient in CRM systems (e.g., Salesforce) and sales engagement tools for managing pipeline, tracking activity, and driving performance.
Commercially minded, able to identify business needs, align solutions, and prioritise high-value opportunities.
Resilient, self-motivated, with a strong hunter mentality and comfortable in high-activity, target-driven outbound roles.
Strong organisational skills and attention to detail in account research, stakeholder mapping, and opportunity tracking.

Benefits

Comp & perks

26 days holiday + Bank holidays + buy up to 5 days
Private Medical insurance with BUPA
Remote/Hybrid first policy
Employee Assistance programme with WeCare
Enhanced Family Friendly Benefits
Gym Discounts
and more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Pipeline DevelopmentOpportunity QualificationAccount-Based ProspectingSales Engagement ToolsCommercial Acumen

Soft Skills

Confident CommunicationOrganizational SkillsResilienceSelf-MotivationAttention to Detail