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Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Build, launch, and iterate on campaigns and canvases in Braze across email, push, SMS, and in-app channels.
- Audit existing consumer journeys to identify engagement gaps, drop-off points, and missed messaging opportunities.
- Develop segmentation strategies and personalized comms that improve activation, engagement, and retention.
- Support A/B test design, execution, and readout — translating results into clear, actionable recommendations.
- Maintain performance dashboards and reporting frameworks that make campaign data interpretable for the broader marketing team.
- Track KPIs including DAU, ARPDAU, LTV per user, open rates, click rates, and conversion, and surface insights tied to those metrics.
- Effectively manage our marketing CRM tool to drive new and innovative use cases that can be shared across the team.
- Write SQL queries to investigate issues and campaign results using internal data.
- Identify opportunities to apply AI tools and automation across marketing workflows from copy generation to campaign QA to performance analysis.
- Build and iterate on tools, templates, and agents that reduce manual effort and improve output consistency.
- Stay current on emerging AI/automation capabilities and bring concrete recommendations for how they can be applied within Sezzle's marketing stack.
- Partner with marketing, product, data, and engineering teams to align on tooling decisions and ensure smooth implementation.
- Serve as a connector between technical teams and marketing stakeholders, translating requirements in both directions.
- Facilitate adoption of new tools and workflows by developing documentation, training materials, and hands-on support for team members.
- Identify and flag integration risks early; bring concrete mitigation recommendations.
Requirements
What you’ll need- Hands-on experience building or implementing AI tools, agents, and automation in a professional setting.
- Strong analytical skills, comfortable working with data, running queries, and presenting findings with context.
- Experience in consumer marketing operations, CRM platforms (Braze or similar), or marketing technology stacks; Braze experience is a plus.
- Ability to identify process inefficiencies and develop structured, scalable solutions.
- Excellent written and verbal communication skills, and you can explain technical concepts clearly to non-technical teammates.
- Basic project management skills; organized, proactive, and reliable with deadlines.
- Experience with segmentation, A/B testing, and performance reporting.
- Strong experience in data visualization tools and SQL.
- Ability to prioritize and manage multiple tasks simultaneously
Benefits
Comp & perks- Health insurance
- Professional development opportunities
- Flexible work arrangements
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SQLA/B testingdata visualizationsegmentation strategiescampaign performance reportingconsumer marketing operationsautomationAI toolsperformance analysiscampaign management
Soft Skills
analytical skillswritten communicationverbal communicationorganizational skillsproactivereliableability to prioritizeability to manage multiple taskscollaborationtraining and documentation development
