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Sezzle

Marketing Manager

Sezzle

. Own user and merchant acquisition goals for Canada — define targets, build campaigns, and hit them.

Posted 4/20/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSenior💰 CA$90,000 - CA$120,000 per yearWebsite

Tech Stack

Tools & technologies
Tableau

About the role

Key responsibilities & impact
  • Own user and merchant acquisition goals for Canada — define targets, build campaigns, and hit them.
  • Drive active user growth through lifecycle marketing, re-engagement programs, and personalized communications.
  • Develop revenue-focused campaigns that increase transaction volume, basket size, and merchant GMV.
  • Identify and prioritize high-efficiency channels (paid, organic, partner, referral) and optimize spend against CAC and ROI targets.
  • Leverage AI tools to accelerate content creation, campaign ideation, audience segmentation, and personalization at scale.
  • Use AI-assisted insights to identify growth trends, optimize performance, and surface actionable opportunities faster.
  • Partner with Sezzle retailers on co-marketing efforts to drive joint consumer acquisition and merchant revenue.
  • Build and maintain data analytics frameworks to track, measure, and report on acquisition, engagement, and revenue KPIs.
  • Translate business objectives into customer personas, journeys, and digital experiences that convert.
  • Develop clear documentation, timelines, and status updates to proactively communicate progress to stakeholders.

Requirements

What you’ll need
  • 5+ years of progressive experience in marketing or a related field, with a proven track record of driving user acquisition and revenue.
  • A Bachelor's Degree with a 3.5 GPA minimum.
  • Strong data analytics skills — experience with tools such as Redash, Tableau, Looker, or similar to translate data into action.
  • Proven ownership of KPIs including CAC, LTV, conversion rates, and active user metrics.
  • Success with app marketing channels such as push notifications, email marketing, in-app banners, and affiliates.
  • Proficiency in email marketing platforms (e.g., Braze, Active Campaign, or Stripo).
  • A working knowledge of AI tools (e.g., ChatGPT, Claude) and their application in marketing workflows (content, briefs, targeting).
  • Ability to work cross-functionally as an individual contributor interacting with all levels of management.

Benefits

Comp & perks
  • Competitive salary
  • Volunteer hours and sabbatical
  • Life, LTD, medical, dental and vision insurance
  • Highly discounted LifeTime gym membership
  • RRSP with employer match
  • Collaborative fun co-workers
  • The opportunity to join the fastest growing FinTech alongside a team of motivated and driven individuals

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analyticsuser acquisitionrevenue generationcampaign developmentcustomer acquisition cost (CAC)lifetime value (LTV)conversion ratesapp marketingaudience segmentationpersonalization
Soft Skills
communicationcross-functional collaborationstakeholder managementproactive reportingstrategic thinkingproblem-solvingcreativityadaptabilityownershipanalytical thinking
Certifications
Bachelor's Degree