Marketing Manager

Sezzle

Marketing Manager managing user and merchant acquisition strategies for Sezzle in Canada. Developing data-driven marketing programs to drive revenue growth and user engagement.

Posted 4/20/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSenior💰 CA$90,000 - CA$120,000 per yearWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own user and merchant acquisition goals for Canada — define targets, build campaigns, and hit them.
Drive active user growth through lifecycle marketing, re-engagement programs, and personalized communications.
Develop revenue-focused campaigns that increase transaction volume, basket size, and merchant GMV.
Identify and prioritize high-efficiency channels (paid, organic, partner, referral) and optimize spend against CAC and ROI targets.
Leverage AI tools to accelerate content creation, campaign ideation, audience segmentation, and personalization at scale.
Use AI-assisted insights to identify growth trends, optimize performance, and surface actionable opportunities faster.
Partner with Sezzle retailers on co-marketing efforts to drive joint consumer acquisition and merchant revenue.
Build and maintain data analytics frameworks to track, measure, and report on acquisition, engagement, and revenue KPIs.
Translate business objectives into customer personas, journeys, and digital experiences that convert.
Develop clear documentation, timelines, and status updates to proactively communicate progress to stakeholders.

Requirements

What you’ll need

5+ years of progressive experience in marketing or a related field, with a proven track record of driving user acquisition and revenue.
A Bachelor's Degree with a 3.5 GPA minimum.
Strong data analytics skills — experience with tools such as Redash, Tableau, Looker, or similar to translate data into action.
Proven ownership of KPIs including CAC, LTV, conversion rates, and active user metrics.
Success with app marketing channels such as push notifications, email marketing, in-app banners, and affiliates.
Proficiency in email marketing platforms (e.g., Braze, Active Campaign, or Stripo).
A working knowledge of AI tools (e.g., ChatGPT, Claude) and their application in marketing workflows (content, briefs, targeting).
Ability to work cross-functionally as an individual contributor interacting with all levels of management.

Benefits

Comp & perks

Competitive salary
Volunteer hours and sabbatical
Life, LTD, medical, dental and vision insurance
Highly discounted LifeTime gym membership
RRSP with employer match
Collaborative fun co-workers
The opportunity to join the fastest growing FinTech alongside a team of motivated and driven individuals

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analyticsuser acquisitionrevenue generationcampaign developmentcustomer acquisition cost (CAC)lifetime value (LTV)conversion ratesapp marketingaudience segmentationpersonalization

Soft Skills

communicationcross-functional collaborationstakeholder managementproactive reportingstrategic thinkingproblem-solvingcreativityadaptabilityownershipanalytical thinking

Certifications

Bachelor's Degree