Senior SEO Manager

Setton Industries Inc.

Senior SEO Manager driving measurable organic performance for franchise and multi-location clients at Scorpion. Collaborating with Account Managers to deliver cohesive SEO strategies adapting to AI-driven search.

Posted 4/15/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $75,000 - $90,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and manage SEO strategies for a portfolio of franchise and multi-location clients, ensuring alignment with client business goals and measurable performance outcomes.
Serve as a senior point of contact for high-value accounts, providing strategic oversight and proactively identifying opportunities for growth and expansion.
Collaborate with Account Managers to communicate performance insights clearly and drive client satisfaction.
Lead comprehensive SEO audits covering site authority, technical health, organic performance, and content structure for both prospective and active clients.
Diagnose complex technical SEO issues, identify root causes impacting performance, and translate findings into clear, actionable recommendations.
Maintain proficiency across core SEO platforms and apply learnings to continuously improve processes and client outcomes.
Act as a senior resource within the Enterprise Optimization Team, providing mentorship and escalation support to Ranking Strategists.
Contribute to team-wide process improvements, scalable frameworks, and cross-functional initiatives with Content, Social, and Product partners.
Monitor and advise on clients’ visibility in AI-driven search environments, leveraging available tools to track brand presence and off-platform signals.
Stay current on algorithm updates and AI search developments, bringing insights back to the team and client base.
Help educate Account Manager teams and clients on evolving search metrics and the growing role of AI in organic visibility.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or a related field — or equivalent experience.
3+ years of experience in SEO, with a demonstrated track record in client-facing or agency roles managing complex or high-value accounts.
Proven ability to build SEO plans directly tied to client business objectives and measurable outcomes.
Familiarity with AI search tools and emerging approaches to visibility measurement.
Experience working with franchise, multi-location, or local service businesses preferred.
Experience with upselling and revenue growth strategies is a plus.
Ability to analyze complex SEO data from multiple sources, surface actionable insights, and communicate findings clearly to non-technical stakeholders.
Strong command of on-site and technical SEO, including site architecture, crawlability, indexation, metadata, schema, and content best practices.
Proficiency in GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog. Experience with additional platforms is a plus.
Comfortable operating in ambiguous, fast-changing environments—demonstrating resilience, adaptability, and proactive problem-solving.
Strong collaboration skills with experience working cross-functionally across teams (Account Management, Content, Product, etc.).

Benefits

Comp & perks

100% employer-paid medical, dental, and vision insurance
Flexible paid time off, so you can rest, relax, and recharge away from work
Paid parental leave
Paid cell phone and service
Remote office allowance
Professional development and development courses
Regular manager check-ins to drive performance and career growth through Lattice

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEOtechnical SEOsite architecturecrawlabilityindexationmetadataschemacontent best practicesdata analysisvisibility measurement

Soft Skills

strategic oversightclient satisfactionmentorshipprocess improvementcommunicationresilienceadaptabilityproblem-solvingcollaborationinsight generation