Support Go-to-Market and Demand Generation Efforts: Partner with the Demand Generation and Product Marketing teams to develop and execute trade-specific campaigns that drive pipeline growth and audience engagement.
Develop Trade Industry Expertise: Build a deep understanding of the HVAC, plumbing, and electrical market, including customer needs, industry trends, regulatory considerations, and the competitive landscape.
Own Positioning and Messaging: Define and refine positioning, value propositions, and messaging that resonate with target audiences. Continuously assess performance and optimize messaging based on results and feedback.
Create Thought Leadership and Industry Content: Produce and contribute to industry-specific content such as whitepapers, case studies, blog posts, webinars, and infographics that position Scorpion as a trusted expert.
Enable Sales and Customer-Facing Teams: Equip Sales and Customer Success teams with effective tools and resources, including sales collateral, pitch decks, and training materials tailored to the trades segment.
Conduct Market and Customer Research: Partner with Research and Product Marketing to identify customer pain points, buying behaviors, and decision-making processes. Use insights to inform strategy and messaging.
Segment Target Audiences: Identify and define key customer segments within the trades to ensure marketing efforts are targeted and relevant.
Track and Optimize Performance: Define key performance indicators (KPIs) and monitor results to evaluate marketing effectiveness and inform ongoing improvements.
Support Events and Industry Presence: Contribute to event strategy and participate in conferences, trade shows, and webinars to increase visibility and build industry relationships.
Collaborate on Partnerships: Support strategic partnerships with industry associations, influencers, and complementary technology providers.

Requirements

Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
3–5 years of experience developing and managing B2B marketing campaigns.
Experience marketing to small and mid-sized businesses, preferably within the home services industry (HVAC, plumbing, and/or electrical).
Experience supporting go-to-market initiatives and integrated marketing campaigns.
Experience collaborating with cross-functional partners such as Sales, Product, Customer Success, and Marketing.
Experience in a high-growth digital marketing or technology company is a plus.
Strategic Marketing & Messaging: Ability to develop clear positioning, value propositions, and messaging that resonate with target audiences.
Strong Communication & Storytelling: Excellent writing and communication skills, with the ability to create compelling content across multiple formats.
Market Research & Segmentation: Proven ability to conduct market research, identify customer insights, and segment audiences effectively.
Analytical & Data-Driven: Comfortable analyzing marketing performance, measuring return on investment (ROI), and using key performance indicators (KPIs) to inform decisions.
Cross-Functional Collaboration: Strong ability to work effectively with diverse teams and stakeholders to drive alignment and execution.
Adaptability & Ownership: Comfortable managing multiple priorities in a fast-paced, evolving environment while working independently and collaboratively.
Influence & Leadership: Ability to influence stakeholders, lead initiatives, and drive marketing programs from strategy through execution.

Benefits

100% employer-paid medical, dental, and vision insurance
Flexible paid time off, so you can rest, relax, and recharge away from work
Paid parental leave
Paid cell phone and service
Remote office allowance
Professional development and development courses
Regular manager check-ins to drive performance and career growth through Lattice

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketinggo-to-market initiativesintegrated marketing campaignsmarket researchaudience segmentationperformance trackingcontent creationdata analysiskey performance indicatorsvalue propositions

Soft Skills

communicationstorytellingcollaborationadaptabilityownershipinfluenceleadershipstrategic thinkingcreativityproblem-solving

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Business