Setton Industries Inc.

Senior Direct Marketing Strategist

Setton Industries Inc.

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $75,000 - $85,000 per year

Job Level

Senior

About the role

  • Onboard and support clients using Direct Marketing Services (DMS).
  • Serve as a strategic expert in lifecycle marketing, email marketing, and direct response.
  • Elevate the sophistication of campaign planning and testing methodologies.
  • Guide performance analysis and introduce best practices and optimization frameworks.
  • Ensure clients maximize their ROI and that team metrics remain strong and consistent.
  • Lead the strategy, development, and optimization of multi-channel campaigns (email, SMS, direct mail).
  • Partner with internal teams to guide messaging, targeting, and design overall campaign structures.
  • Track and analyze campaign performance metrics and provide timely reporting and insights to leadership.
  • Identify opportunities using internal data, external research, and competitor benchmarking to enhance campaign effectiveness.
  • Review and refine campaign content to ensure accuracy and message alignment.
  • Provide coordinated direction to offshore partners and serve as a knowledgeable resource for junior team members.
  • Troubleshoot issues with segmentation, deliverability, workflows, and advanced campaign logic.
  • Build and maintain audiences in ServiceTitan and develop expertise in ServiceTitan Marketing Pro.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field — or equivalent experience.
  • 4+ years of experience in direct or lifecycle marketing, with proven ability to build and maintain multi-channel campaigns (email, SMS, reputation, direct mail) and contribute to strategy, messaging, testing, and optimization.
  • Strong proficiency with marketing automation tools, including ServiceTitan Marketing Pro or similar platforms, with the adaptability to learn new features and guide clients through evolving best practices.
  • Analytical, data-driven approach with experience using performance metrics to identify trends, diagnose issues, and recommend improvements.
  • Exceptional written and verbal communication skills, including strong writing and editing capabilities in direct response and client-facing contexts.
  • Client-centric mindset with proactive engagement, strong problem-solving skills, and the ability to tailor solutions to meet client needs.
  • Ability to operate independently, make informed recommendations, and serve as a knowledgeable resource for teammates (without formal leadership duties).
Benefits
  • 100% employer-paid medical, dental, and vision insurance
  • Flexible paid time off, so you can rest, relax, and recharge away from work
  • Paid parental leave
  • Paid cell phone and service
  • Remote office allowance
  • Professional development and development courses
  • Regular manager check-ins to drive performance and career growth through Lattice

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lifecycle marketingemail marketingdirect responsecampaign planningperformance analysismulti-channel campaignssegmentationdeliverabilityworkflowscampaign logic
Soft skills
communication skillsproblem-solving skillsclient-centric mindsetanalytical skillsproactive engagementindependent operationteam collaborationwriting skillsediting skillsstrategic thinking