Performance Marketing

• Leading a team responsible for developing and implementing a comprehensive demand generation strategy and roadmap for ServiceTrade.
• Being an individual contributor and leader: responsible for designing, planning, launching, managing, and optimizing multi-channel marketing campaigns and coaching your direct reports into data-driven digital marketers.
• Collaborating closely with the sales team to align on targets, campaigns, lead management, and reporting strategies.
• Working closely with our corporate and product marketing teams to implement engaging and compelling messaging that resonates with our target audience.
• Managing campaigns throughout the customer journey, leveraging tools like Salesforce, Hubspot, 6Sense, Zoominfo, Google Ads, LinkedIn, and various ABM tools.
• Use AI to improve marketing productivity and efficiency.
• Managing SEO and AIO efforts to improve organic visibility and drive qualified traffic to our website.
• Optimizing our online experience, from paid ads to the website, to enhance lead capture and conversion.
• Allocating budgets effectively and optimizing targeting, creative, media, and overall campaign performance to maximize ROI.

Director, Demand Generation

Paid Media Specialist

Demand Generation Specialist

Demand Generation Manager

Director, Head of Paid Media

Paid Ads Assistant