Senior Campaign Manager
All Voting is Local
Director, Demand Generation
ServiceTrade
full-time
Posted on:
Location Type: Remote
Location: Remote • Alabama, Arizona, California, Colorado, Connecticut, Florida, Illinois, Kentucky, Maryland, Minnesota, Missouri, Montana, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Leading a team responsible for developing and implementing a comprehensive demand generation strategy and roadmap for ServiceTrade.
- Being an individual contributor and leader: responsible for designing, planning, launching, managing, and optimizing multi-channel marketing campaigns and coaching your direct reports into data-driven digital marketers.
- Collaborating closely with the sales team to align on targets, campaigns, lead management, and reporting strategies.
- Working closely with our corporate and product marketing teams to implement engaging and compelling messaging that resonates with our target audience.
- Managing campaigns throughout the customer journey, leveraging tools like Salesforce, Hubspot, 6Sense, Zoominfo, Google Ads, LinkedIn, and various ABM tools.
- Use AI to improve marketing productivity and efficiency.
- Managing SEO and AIO efforts to improve organic visibility and drive qualified traffic to our website.
- Optimizing our online experience, from paid ads to the website, to enhance lead capture and conversion.
- Allocating budgets effectively and optimizing targeting, creative, media, and overall campaign performance to maximize ROI.
Requirements
- 7+ years of experience planning, implementing, and optimizing demand-generation activities for SaaS products.
- 3+ years of leadership experience including strategic planning, goal setting, and people management.
- Demonstrated ability to build pipeline in partnership with a consultative B2B sales team.
- Passion for vertical SaaS, and/or relevant experience in the commercial contracting or construction industry.
- Strategic thinking abilities and the capability to motivate cross-functional teams.
- Strong experience in measuring the effectiveness of marketing activities.
- Successful track record of executing ABM strategies.
- Proficiency in using the MarTech stack.
- Demonstrated ability to meet ambitious targets and drive results.
Benefits
- Medical with Blue Cross Blue Shield NC (2 options)
- Dental and Vision with Unum
- Company-paid Life insurance, STD and LTD
- Voluntary benefits including Supplemental Life Insurance, HSA, FSA and Dependant Care, Critical Illness, Accident and Pet Insurance
- 401(k) with up to 3% employer match and NO vesting period
- Flexible PTO policy
- 10 company holidays
- Parental Leave
- Community Impact Program (Volunteer)
- Tech and Wellness Stipend
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationmulti-channel marketingSEOAIOcampaign managementdata-driven marketingABM strategiespipeline buildingMarTech stackperformance measurement
Soft skills
leadershipstrategic planninggoal settingpeople managementcross-functional collaborationmotivational skillsanalytical thinkingresults-drivencoachingcommunication
