ServiceTitan

Director, Brand Management – Architecture

ServiceTitan

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇨🇦 Canada

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Salary

💰 CA$166,500 - CA$249,700 per year

Job Level

Lead

About the role

  • Brand Architecture Strategy and Management Architecture Design: Design, implement, and maintain the optimal Brand Architecture model that organizes the company’s product lines, services, and corporate brands.
  • Portfolio Hierarchy: Define naming conventions, visual hierarchy, and strategic positioning for all sub-brands, product families, and strategic business units to ensure a cohesive and logical consumer journey.
  • Brand Audit and Health: Develop metrics to regularly audit and assess the health, equity, and alignment of individual brands within the architecture.
  • Integration Strategy: Lead the brand integration strategy for M&A activities, ensuring new acquisitions are effectively integrated into the existing brand portfolio structure.
  • Creative Team Leadership & Oversight Team Management: Responsible for managing, mentoring, and developing a team of creatives.
  • Creative Standards: Oversee the team's output to maintain the highest standards of quality and consistency.
  • Resource Allocation: Manage the creative team's workload and budget.
  • Brand Naming, Definition, and Governance Product Naming System: Create, own, and govern a clear, scalable system and process for the naming of all new products, features, and services.
  • Core Brand Foundation: Responsible for codifying and maintaining the core brand foundation that serves as the framework for all architectural and creative decisions.
  • Internal Governance: Establish and enforce comprehensive brand architecture guidelines and governance processes across all internal teams.
  • External Brand Usage Governance: Develop, publish, and govern the guidelines for partner and customer use of company brands, logos, and product names.
  • Strategic Collaboration Executive Alignment: Serve as the strategic expert on brand structure, presenting recommendations and portfolio health updates to executive leadership.
  • Cross-Functional Partnership: Collaborate closely with Legal, Product Development, Marketing, and other Creative Leads to ensure alignment between brand strategy, product execution, and legal compliance.

Requirements

  • 10+ years of experience in brand strategy or brand management, with a minimum of 5 years focused on Brand Architecture, Brand Portfolio Management, or Product Naming in a complex, multi-brand environment.
  • Proven experience managing, leading, and mentoring a creative team (Design and Copy) or creative agency partners.
  • Demonstrated ability to design, implement, and manage global brand architectures and comprehensive naming systems.
  • Deep understanding of core brand principles and how they inform architectural structure, governance, and creative execution.
  • Proven experience developing and enforcing both internal and external brand usage guidelines.
  • Exceptional communication, presentation, and collaboration skills.
  • Bachelor's degree in Marketing, Business, or a related field.
Benefits
  • Flexible time off with ample learning and development opportunities to continue growing your career.
  • Comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events.
  • Great work is rewarded through Bonusly, peer-nominated awards, and more.
  • Company-paid medical, dental, and vision for you and your dependents, RSP match, and an employee assistance program.
  • Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, financial planning tools, and more.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand architecturebrand portfolio managementproduct namingbrand auditmetrics developmentcreative team managementresource allocationbrand governancestrategic collaborationcross-functional partnership
Soft skills
leadershipmentoringcommunicationpresentationcollaboration
Certifications
Bachelor's degree in MarketingBachelor's degree in Business