Performance Marketing

• Google Ads ownership: You take full responsibility for the strategic planning, management and optimization of our Google Ads campaigns (PMax, Search, Shopping, YouTube) with a seven-figure annual budget.
• Scaling & growth: You continuously analyze performance using relevant KPIs (CPA, ROAS, CVR), identify scaling opportunities and implement them independently.
• Search-term clustering, creative testing and bidding strategies are part of your daily toolkit.
• Local performance marketing: You develop and refine our strategy for hyper-local campaigns to target our nationwide presence at city level (e.g., “pest control Berlin”).
• Channel expansion: You are responsible for growing our Microsoft Ads account and systematically evaluate additional channels (e.g., Meta Ads, Native Advertising) to diversify our marketing mix.
• Analysis & reporting: You produce insightful analyses and reports using tools like Google Analytics (GA4) and Looker/Tableau. You translate data-driven findings directly into concrete recommendations for the team and executive management.
• Team & projects: You contribute your expertise to cross-functional projects (e.g., SEO, landing-page concepts, PR) and actively help shape the overall marketing strategy.

Performance Marketing Manager – SEA, Google Ads

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Performance Marketing Manager

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