Field Marketing Manager
Service Express
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $135,000 per year
Job Level
Mid-LevelSenior
About the role
- Own regional marketing strategy from opportunity identification through execution and revenue contribution
- Build and run a portfolio of high-impact events, including executive experiences, customer roundtables, roadshows, partner activations, and trade shows
- Design and execute integrated campaigns across events, digital, email, ABM, content, and partner channels
- Partner closely with sales and sales development to align on territory plans, pipeline gaps, and opportunity strategies
- Serve as a connector across marketing, sales, revenue operations, and leadership—ensuring clear communication and shared priorities
- Establish a regional insights engine by feeding competitive intelligence, customer signals, campaign learnings, and field feedback into planning
- Lead quarterly and monthly planning cycles, sharing field marketing roadmaps, investment recommendations, and performance outlooks
- Measure what matters by defining KPIs, building dashboards, and making real-time adjustments during QBRs and monthly reviews
- Manage budgets, vendors, and agencies to ensure speed, quality, and return on investment
- Travel to key markets and events (up to 50%) to support sales growth and execution
Requirements
- 5–10 years of experience in field marketing, regional marketing, or demand generation (B2B required; enterprise or SaaS experience preferred)
- Proven success building pipeline-driving field programs with measurable revenue outcomes
- Experience running integrated campaigns across events, digital, social, ABM, and partner channels
- Strong understanding of complex B2B buying journeys and sales motions (SDR, Sales, Partners)
- Hands-on experience with marketing automation and CRM tools (such as Marketo, Salesforce, 6sense, or similar)
- Comfort working in matrixed environments with sales, product marketing, revenue operations, and leadership
- Strong analytical skills with the ability to interpret KPIs and turn data into action
- Clear, thoughtful communicator who can tell a compelling story to different stakeholders
- Strong project management skills with a sense of ownership and follow-through
- A collaborative, patient, creative, and detail-oriented working style
- Experience with post-event follow-up strategy is a plus, but not required
Benefits
- Opportunities for personal growth and career advancement
- Paid volunteer hours and a day off for your birthday
- Comprehensive health insurance options starting on your first day
- 50% reimbursement for your health club membership
- 401(k) company match to help you plan for the future
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
field marketingregional marketingdemand generationintegrated campaignspipeline-buildingmarketing automationCRMKPI definitiondata analysisproject management
Soft skills
communicationcollaborationanalytical skillsownershipfollow-throughcreativityattention to detailstorytellingpatienceleadership