Principal Product Designer

Serko Ltd.

Principal Product Designer at Serko.ai defining UX strategies and leading design execution for AI-driven travel solutions. Focused on enhancing the traveller experience through innovative design and collaboration with engineering teams.

Posted 8/3/2026full-timeRemote • California, Washington • 🇺🇸 United StatesLead💰 $180,000 - $240,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and executing UX strategies that enhance the traveller journey, leveraging AI tools and design systems to create intuitive and trustworthy user experiences. Proven ability to collaborate cross-functionally and lead projects from discovery to delivery while maintaining high standards of quality and accessibility.

Highest-signal resume keywords

UX Strategy DevelopmentAI-Powered Product DesignFigma ProficiencyEnd-to-End Product DeliveryDesign Systems Governance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

UX DesignUI DesignCX DesignInteraction DesignInformation ArchitectureAccessibility (WCAG)PrototypingData-Driven Decision MakingAI-Augmented Experience DesignComplex Digital Product Development

Soft Skills

AutonomyCollaborationMentorshipStrategic ThinkingProblem Solving

Tools & Technologies

FigmaModern ToolchainUX ResearchAI Tools

Industry Keywords

Design SystemsUser ExperienceCustomer ExperienceAI TransparencyCross-Functional Collaboration

About the role

Key responsibilities & impact

Own the UX Strategy: Define the end-to-end traveller journey, tying design decisions directly to business outcomes and product vision.
Influence at the Table: Partner cross-functionally with Product, Engineering, and Data to drive high-impact decisions in ambiguous space.
Build End-to-End: Lead discovery through delivery to ship world-class UI, UX, and CX across web and mobile.
Scale the System: Define and govern reusable components, design systems, and accessibility standards to maintain quality at scale.
Guard Execution: Collaborate with engineering to bridge design intent and implementation, maintaining an uncompromised quality bar.
Design Intelligent Workflows: Build intuitive AI-augmented experiences—including agentic flows, conversational interfaces, and personalization.
Drive Trust & Legibility: Make complex AI interactions feel natural, transparent, and effortlessly intuitive for users.
Supercharge Productivity: Leverage modern AI tools to accelerate your own workflow from rapid prototyping to pattern generation.
Operate with Autonomy: Take full accountability for the traveller experience with high trust and minimal oversight.
Elevate the Team: Raise the collective craft through constructive critique, capability building, and mentorship as the team grows.

Requirements

What you’ll need

You’ve built from 0-to-1 before, and you’re hungry to do it again.
As a true self-operator, you thrive on high autonomy—taking full ownership of a major scope end-to-end, from early strategy to final execution.
Ambiguity doesn’t faze you; you’re naturally drawn to hard problems without pre-built playbooks.
Strategic and systems-level. Proven ability to shape product direction, influence roadmap decisions, and align multi-disciplinary stakeholders around a coherent customer vision.
End-to-end craft. A strong portfolio of complex digital products shipped end to end across UX, UI, and CX, with deep design-systems experience.
AI-native instincts. Track record designing AI-powered or data-driven products with a feel for making intelligent systems transparent and trustworthy.
Expert tooling. Fluency in Figma and the modern toolchain, UX research, interaction design, information architecture, and accessibility (WCAG), with comfort using data to validate decisions.
AI-forward practice. You actively build AI tools into your own workflow and collaborate closely with engineers to hold design integrity through delivery.

Benefits

Comp & perks

A competitive base pay
Medical Benefits
Discretionary incentive plan based on individual and company performance
Focus on development: Access to a learning & development platform and opportunity for you to own your career pathways
Flexible work policy