Director of Marketing

Serko Ltd.

Marketing leader for AI-native business at Serko driving growth and strategy. Collaborating with cross-functional marketing teams to optimize market reach and user adoption.

Posted 6/15/2026full-timeRemote • Washington • 🇺🇸 United StatesLead💰 $165,000 - $240,000 per yearWebsite

About the role

Key responsibilities & impact

Define the category narrative, position the product for travelers and companies alike, and establish Serko.ai as a leading voice in an AI-first world.
Optimize the full acquisition funnel and demand generation loops. You'll manage performance efficiency (CAC, ROI) and direct a global performance agency and budget.
Partner directly with Product and Data Science to eliminate user friction, analyze behaviors, and fast-track product-market fit.
Build multi-channel campaigns across paid, organic, and social channels, leveraging modern GenAI tools to maximize speed and personalization.
Ensure Serko.ai is a cited authority within LLMs, AI search engines, and chat interfaces, while relentlessly optimizing landing pages and user journeys.

Requirements

What you’ll need

Growth Engine Builder: Proven track record scaling a business from 0-to-1 or 1-to-10, with measurable success across acquisition, activation, and retention.
Product-First Intuition: Deep understanding of PLG models and a history of working seamlessly alongside Product and Engineering teams.
Data-Driven Strategist: Highly analytical mindset capable of translating user behavior and performance metrics into actionable growth insights.
AI-Forward Thinker: Natural curiosity and familiarity with GenAI tools to drive efficiency and innovation in modern marketing.

Benefits

Comp & perks

A competitive base pay
Medical Benefits
Discretionary incentive plan based on individual and company performance
Focus on development: Access to a learning & development platform and opportunity for you to own your career pathways
Flexible work policy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance efficiencyCACROImulti-channel campaignsacquisitionactivationretentionPLG modelsuser behavior analysisgrowth insights

Soft Skills

growth engine builderproduct-first intuitiondata-driven strategistanalytical mindsetnatural curiosity