Marketing Automation Manager

Serko Ltd.

Marketing Automation Manager executing lifecycle marketing programs in Braze at Serko's innovative tech platform. Developing customer communications across multiple channels to enhance engagement.

Posted 4/15/2026full-timeAuckland • 🇳🇿 New ZealandMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

BigQuery

About the role

Key responsibilities & impact

Build and deploy lifecycle campaigns in Braze, including email, push, and in-app messaging, executing both one-off campaigns and automated lifecycle journeys.
Translate marketing briefs into live campaigns quickly and accurately, managing campaign scheduling, approvals, and deployment.
Execute lifecycle campaigns across core journeys such as onboarding, retention, reactivation, and promotional campaigns.
Build and maintain Braze Canvas journeys and triggered campaigns, setting up segmentation and audience targeting, and using Liquid and dynamic content for personalisation.
Own campaign QA, including audience validation, personalisation checks, and rendering, ensuring campaigns deliver correctly across channels and devices.
Work closely with designers to develop optimised email and in-app creative that supports campaign objectives and maintains brand consistency.
Partner with the external martech agency on complex builds, integrations, technical improvements, and to prioritise support where needed.
Monitor campaign engagement and conversion performance to identify opportunities for improving targeting, messaging, and timing.

Requirements

What you’ll need

Strong hands-on experience using Braze to build and send campaigns.
Experience executing lifecycle and triggered campaigns.
Experience working with design teams to develop email and lifecycle creative.
Experience in SaaS, or product-led growth environments.
Strong understanding of segmentation and personalisation.
High attention to detail and campaign QA discipline.
Familiarity with data warehouses such as BigQuery.

Benefits

Comp & perks

A competitive base salary
KiwiSaver covered with employee contribution matched up to 3.5% of salary, and life insurance.
Health & Wellbeing: discounted Southern Cross Health Insurance, access to confidential support, guidance and counselling service, wellbeing and voluntary leave and free flu shots.
Focus on development: access to a learning & development platform, committed budget and opportunity for you to own your career pathways.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Brazecampaign executionlifecycle campaignssegmentationpersonalisationcampaign QAemail marketingin-app messagingtriggered campaignsdata analysis

Soft Skills

attention to detailcollaborationcommunicationproject managementcreativity