Marketing Automation Manager
Serko Ltd.
full-time
Posted on:
Location Type: Hybrid
Location: Auckland • New Zealand
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Tech Stack
About the role
- Build and deploy lifecycle campaigns in Braze, including email, push, and in-app messaging, executing both one-off campaigns and automated lifecycle journeys.
- Translate marketing briefs into live campaigns quickly and accurately, managing campaign scheduling, approvals, and deployment.
- Execute lifecycle campaigns across core journeys such as onboarding, retention, reactivation, and promotional campaigns.
- Build and maintain Braze Canvas journeys and triggered campaigns, setting up segmentation and audience targeting, and using Liquid and dynamic content for personalisation.
- Own campaign QA, including audience validation, personalisation checks, and rendering, ensuring campaigns deliver correctly across channels and devices.
- Work closely with designers to develop optimised email and in-app creative that supports campaign objectives and maintains brand consistency.
- Partner with the external martech agency on complex builds, integrations, technical improvements, and to prioritise support where needed.
- Monitor campaign engagement and conversion performance to identify opportunities for improving targeting, messaging, and timing.
Requirements
- Strong hands-on experience using Braze to build and send campaigns.
- Experience executing lifecycle and triggered campaigns.
- Experience working with design teams to develop email and lifecycle creative.
- Experience in SaaS, or product-led growth environments.
- Strong understanding of segmentation and personalisation.
- High attention to detail and campaign QA discipline.
- Familiarity with data warehouses such as BigQuery.
Benefits
- A competitive base salary
- KiwiSaver covered with employee contribution matched up to 3.5% of salary, and life insurance.
- Health & Wellbeing: discounted Southern Cross Health Insurance, access to confidential support, guidance and counselling service, wellbeing and voluntary leave and free flu shots.
- Focus on development: access to a learning & development platform, committed budget and opportunity for you to own your career pathways.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Brazecampaign executionlifecycle campaignssegmentationpersonalisationcampaign QAemail marketingin-app messagingtriggered campaignsdata analysis
Soft Skills
attention to detailcollaborationcommunicationproject managementcreativity