Serenity Mental Health Centers

Marketing

• Champion a **test-and-learn culture** across the marketing team; launch bold experiments rooted in data.
• Identify **emerging content formats, messaging angles**, and untapped channels that drive breakthrough performance.
• Propose new campaign concepts that support both **revenue growth** and **mental health awareness**.
• Own the strategy and execution of **multi-channel, full-funnel marketing campaigns** (digital, social, email, & TV).
• Drive both **brand equity** and **patient acquisition** through cohesive messaging, visuals, and channel optimization.
• Write clear briefs and manage timelines and feedback loops with internal & external creative teams.
• Use data to guide every phase: concept, targeting, launch, and iteration.
• Build dashboards and deliver reports tied to **KPIs** (leads, patient bookings, CPL, cost per acquisition (CAC), and ROI).
• Mentor team managers and foster collaboration across the team.
• Build and refine repeatable workflows that improve **speed to launch**, campaign quality, and internal communication.
• Serve as the go-to lead for **urgent pivots**, **new clinic launches**, and **real-time patient outreach efforts**

Senior Marketing Manager