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About the role
Key responsibilities & impact- Develop and implement a comprehensive marketing strategy to increase brand awareness and market share.
- Maintain and evolve our corporate design and brand messaging across all channels.
- Plan, execute, and optimize targeted account-based marketing campaigns across multiple channels.
- Develop personalized outreach strategies to engage key accounts, support the sales pipeline, and drive conversion.
- Track campaign performance, derive insights, and report outcomes to management.
- Create and manage target-group-specific content (white papers, blog posts, social media posts, newsletters) in collaboration with internal experts.
- Plan and execute PR activities, press releases, and event appearances to further establish our brand.
- Work closely with Sales to generate qualified leads and develop campaigns that support the sales funnel.
- Enhance lead scoring and nurturing processes in collaboration with the Sales Team.
- In the medium term, build a high-performing marketing team (e.g., content marketing specialist, performance marketing manager).
- Coach and develop team members, and manage external agencies and service providers.
- Prepare regular reports and presentations on marketing activities, key performance metrics, and budget use.
- Oversee the marketing budget to ensure efficient allocation of resources.
Requirements
What you’ll need- Completed studies in Business Administration, Marketing, Communications, or a similar field, or equivalent qualification.
- Several years of experience in (online) marketing, ideally in a tech or startup environment.
- Solid knowledge of digital marketing channels (SEO, SEA, social media, email) and holistic campaign planning.
- Experience in building and leading marketing teams is a plus.
- Confident handling of common marketing tools (e.g., Google Analytics, HubSpot, Meta Business Suite) and analytical methods.
- Excellent communication skills in German and English, confident demeanour, and enjoyment of networking.
- Structured, results-oriented work style combined with the ability to prioritize complex topics.
- Excitement about a dynamic environment in which you will substantially shape our overall marketing strategy.
- Motivation to build and lead a marketing team and contribute to our long-term success.
Benefits
Comp & perks- Wellpass (gym membership)
- Free meals at the workplace
- Flexible working hours
- Option to work from home
- An innovative product and a highly motivated team in a forward-looking market
- Plenty of room for initiative, quick decision-making processes, and the opportunity to build a marketing team
- Competitive compensation and excellent career development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingSEOSEAcontent marketingcampaign planninglead scoringdata analysisreportingbudget managementaccount-based marketing
Soft Skills
communicationteam leadershipcoachingnetworkingresults-orientedstructured work styleprioritizationadaptabilitystrategic thinkingcollaboration