Marketing Director

Seqera Labs

Director of Marketing leading demand generation and performance marketing efforts at Seqera. Collaborating closely with Sales and Product teams to drive revenue growth in biotech software market.

Posted 7/9/2026full-timeRemote • New York • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

Open Source

About the role

Key responsibilities & impact

Own Seqera’s demand generation & performance marketing efforts end-to-end, from acquisition through pipeline creation and acceleration, with clear accountability for outcomes.
Design and execute programs that support multiple deal motions: high-velocity demand generation for lower ACV deals (typically <$50K), and more targeted ABM and nurture-led programs for mid-market and enterprise opportunities ($50K–$500K+).
Personally lead and execute key initiatives across paid media, lifecycle marketing, website conversion, ABM, content, and experimentation, while mentoring and developing the marketing team.
Design repeatable, multi-channel programs that compound over time. Balance short-term pipeline needs with long-term growth investments.
Lead website strategy, conversion rate optimization, and user experience improvements.
Build sophisticated email nurture programs and marketing automation that support both high-velocity deals and long-cycle enterprise opportunities.
Plan and execute an integrated events strategy including field events, industry conferences, and owned events and connect event activity to pipeline creation, acceleration, and strong post-event nurture in close partnership with Sales.
Align on ICPs, funnel definitions, handoffs, and forecasting. Run funnel health reviews and continuously improve deal velocity and conversion.
Work cross-functionally to translate open-source adoption, product-led growth, and community engagement into measurable business impact.
Own dashboards, pipeline forecasting, and performance reviews. Make decisions with imperfect data, test quickly, and iterate based on results.
Improve processes, document best practices, support hiring, and help shape a high-performing, execution-focused marketing function.

Requirements

What you’ll need

8+ years of experience in B2B SaaS marketing, with a strong track record of driving pipeline and revenue in sales-led organizations, including support for mid-market and strategic enterprise accounts.
Direct experience partnering with Sales leadership on account strategy, funnel health, forecasting, and deal acceleration.
Deep hands-on experience with demand generation and performance marketing, including paid acquisition, experimentation, budget ownership, and ROI analysis.
Understand how marketing supports different sales motions, from high-velocity pipeline generation to ABM, account-based nurture, and deal support for strategic accounts.
Comfortable operating in ambiguity and building systems from scratch, especially in environments where Sales and Marketing must evolve together.
Analytical and outcome-oriented. Care about pipeline, revenue impact, CAC, and payback, not vanity metrics.
Communicate clearly and confidently with Sales, RevOps, and executive leadership, using data to explain what is working, what is not, and what to do next.
Enjoy being a player-coach, setting direction, getting into the tools when needed, and mentoring others to raise the bar for execution.
Nice to have: Experience marketing to technical audiences (developers, scientists, data engineers). Background in open source, developer tools, data infrastructure, or life sciences software. Exposure to sales-led or hybrid GTM models.

Benefits

Comp & perks

Time off: 20 days for vacations per year, 3 days given by Seqera in December, and the national/public holidays according to your location.
Equity
Private health insurance with United Healthcare, dental with Delta, and vision coverage from Vision Service Plan.
Private life insurance with Lincoln
Investment app with Vestwell (401K)
Home office equipment (valued over 1,000 USD)
Subscription to Oliva, Mental Health App
Learning and development budget per year (1,000 USD)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Pipeline CreationRevenue Impact AnalysisConversion Rate OptimizationEmail Nurture ProgramsMarketing AutomationBudget OwnershipROI AnalysisData-Driven Decision MakingFunnel Health ReviewsExperimentation

Soft Skills

Analytical ThinkingClear CommunicationMentoringCollaborationAdaptability