Senior Lifecycle Marketing Manager

SEON

Lifecycle Marketing Manager building and owning new business email and CRM lifecycle programs for fraud prevention company. Collaborating across teams to enhance buyer engagement and revenue growth.

Posted 7/27/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $120,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and lifecycle marketing, with a strong focus on building and optimizing email programs, segmentation strategies, and data-driven campaign performance analysis. Capable of collaborating cross-functionally to create high-impact marketing initiatives that drive engagement and revenue.

Highest-signal resume keywords

CRM Lifecycle MarketingEmail Campaign OptimizationSegmentation StrategyAnalytical JudgmentCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingEmail WritingSegmentationJourney DesignBehavioral TargetingCampaign Performance AnalysisMarketing AutomationData-Driven Decision MakingNurture StrategyAudience Design

Soft Skills

Strong CommunicationUrgency and Ownership Mindset

Tools & Technologies

CRM PlatformsMarketing Automation Platforms

Industry Keywords

B2B SaaSDigital MarketingCampaign PerformanceEngagement TrendsRevenue Outcomes

About the role

Key responsibilities & impact

Own all new business email and CRM lifecycle programs, including nurture strategy, audience design, journey logic, and ongoing optimization.
Build lifecycle foundations from scratch, creating the programs, segmentation approach, and operating rhythm needed to support a scalable prospect journey.
Design, launch, and optimize campaigns that use personalization, segmentation, and automation to improve engagement, conversion, and pipeline influence.
Write and refine compelling email messaging that helps buyers understand SEON’s value, differentiators, and use cases across personas, industries, and segments.
Partner with Content and Product Marketing to identify messaging gaps and translate complex product information into practical, high-performing campaigns.
Develop hypotheses, run experiments across content, timing, targeting, and journey logic, and use results to improve lifecycle performance over time.
Build clear reporting that shows campaign performance, engagement trends, and how nurture contributes to broader revenue outcomes.
Work closely with Operations and Data teams to improve the CRM inputs that power strong segmentation, including areas like role, region, vertical, and company profile.
Help shape the CRM and lifecycle infrastructure so programs are scalable, data quality is strong, and execution is efficient.
Bring urgency and momentum to execution, balancing thoughtful strategy with the pace needed to get high-quality programs live quickly.

Requirements

What you’ll need

5+ years of experience owning CRM or lifecycle marketing programs in a B2B SaaS or similar digital environment.
Proven experience building or significantly rebuilding lifecycle, nurture, or email programs rather than only optimizing a mature system.
Strong email writing and messaging skills, with the ability to turn complex product information into clear, effective campaigns.
Deep experience with segmentation, journey design, and behavioral targeting.
Strong analytical judgment and confidence evaluating campaign performance, buyer behavior, and lifecycle impact.
Experience working in CRM and marketing automation platforms, with the ability to use data to inform targeting, reporting, and optimization.
Ability to work cross-functionally with Content, Product Marketing, Operations, and Data to bring programs to life.
A strong bias toward action, with the urgency and ownership mindset to move quickly while maintaining quality.

Benefits

Comp & perks

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