SEO Copywriter

SEO Sherpa

SEO Copywriter responsible for writing engaging web copy for clients across various industries. Collaborating with a team to optimize copy for user experience and measurable ROI.

Posted 7/20/2026full-timeRemote • 🇿🇦 South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in web copywriting with a focus on user experience and measurable results. Proficient in collaborating with cross-functional teams to enhance digital marketing strategies and drive client success.

Highest-signal resume keywords

Web Copywriting ExperienceUser Experience ImprovementSEO FundamentalsTime Management SkillsData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingContent CreationKeyword ResearchOn-Page SEOSales CopywritingBrand StorytellingLanding Page OptimizationProduct Page WritingHeadline CreationUser Journey Analysis

Soft Skills

CollaborationClient CommunicationCreativityAdaptabilityAttention to Detail

Tools & Technologies

Google AnalyticsVWOHeatmapsHigh-Speed InternetModern Computer

Industry Keywords

Digital MarketingPPCROIKPIContent Strategy

Tech Stack

Tools & technologies

Spark

About the role

Key responsibilities & impact

Writing copy in English for clients in various markets.
Taking briefs and generating original copy.
Creating headlines, positioning statements, brand stories, sales copy, and more.
Writing for web including homepages, landing pages, product pages, etc.
Committed to improving user experience and the user journey through copy and UX recommendations.
Collaborating with a team including keyword research specialists, paid traffic specialists, technical SEO's, and designers to drive measurable ROI for clients.
Exposure to digital know-how in SEO and PPC while working with major brands.

Requirements

What you’ll need

Previous web copywriting experience is required - a passion for digital and a fun-going attitude are a must.
This role requires copywriters to be within time zones of up to 4-hours +/- of Dubai, United Arab Emirates.
You will require a reliable high-speed internet connection and a modern computer or laptop.
Your exposure to web copy stretches across various assets; homepages, landing pages, about pages, product listings, category pages, and everything in between.
You're results-driven and hungry to help your clients succeed. Well established KPIs motivate you to improve your copy, whether that be increasing rankings or drivingmore visitors to convert.
Nothing gets you more excited than the chance to work on a content project in a "boring" niche. You add spark to topics others call dull and bring new creative slants to popular angles.
You write user-first copy, constantly focusing on improving user journeys and identifying user experience improvements.
You have exceptionally high standards. You are always raising the bar because, in your world, great isn't good enough.
Your top-notch time management skills allow you to juggle several projects at once without missing a beat. When faced with a challenge, you always rise to the occasion. You're no stranger to working under pressure, and you always find a way to meet deadlines.
You'll consult with our clients, learning their needs and overall business objectives to create copy that delights. You're extremely comfortable interfacing with clients, presenting your work and driving conversations with managers and executives.
You consistently deliver excellent copy, even in the absence of a brief or set of quidelines. You are an adept researcher who works with initiative and self-directs.
You're a data nerd -- analyzing the effectiveness of your copy via GA, VWO, heatmaps and other such tools get you pretty jazzed. You're always on the lookout for opportunities to be more effective using cold hard data, not hunch.
Even though your role focuses on copywriting, you're familiar with SEO fundamentals such as keyword research and on-page SEO.

Benefits

Comp & perks

The opportunity to work with a talented team on an important mission.
Above market salary + incentives.
Unlimited (paid) personal time off for vacation, sick, and wellness days.
Full-time, flexible hours, and the freedom to work from home (or anywhere else) within timezones of 4 hours +/- of Dubai.
Radical transparency across company metrics and information (we call this "open for business").
100% company-paid health insurance.
When the company does well, so will you. 8-15% of the net profit gets shared amongst the team members you included.
Regular training, professional workshops, and book purchases are covered by us.
Team retreats and meet-ups that bring together our remote-first workforce.
A fun work culture where we value your work and our client's business.