Powersports Marketing Manager

Sentry

Powersports Marketing Manager leading the development and management of relationships for new business growth in the Powersports division. Drive profitable growth and expand market presence through strategic partnerships and sales activities.

Posted 7/6/2026full-timeMadison • Texas, Wisconsin • 🇺🇸 United StatesSeniorLeadWebsite

About the role

Key responsibilities & impact

As the Powersports Marketing Manager, you will prospect, develop and maintain motorcycle focused accounts for new business production.
Manage the assigned US territory and/or have areas of responsibility assigned that are countrywide such as new business development of dealership, affinity accounts, and/or motorcycle agents.
Deliver new business sales through the use of all applicable distribution channels via implementation of an effective strategy for distribution of products.
Oversee operation and effectiveness of marketing and sales activities in area of responsibility.
Work closely with Product Management in the development and design of motorcycle and power sports insurance products to increase production; this may include recommending specific product changes, process improvements, and workflows along with geographical locations and agency/account management to maximize growth opportunities.
Maintain an awareness of industry trends, determines competitiveness of current products.
Recommend and collaborate with corporate marketing in the creation and implementation of promotional, marketing, branding, and content activities for the motorcycle niche.
Assist in measuring the effectiveness of these activities.
Research, recommend and establish marketing niches for motorcycle and powersports products.
Ensure systems, processes, technology and service methods support the marketing efforts.

Requirements

What you’ll need

Bachelor’s degree or equivalent work experience.
Demonstrated marketing knowledge obtained from a marketing, public relations, or communications degree or equivalent experience.
10+ years of related work experience in field sales.
Power Sports industry experience preferred but not required.
Extensive knowledge of consumer products marketing and specialty products combined with insurance industry experience.
Ability to meet the travel requirements of the job which includes 50%-75%, being 2-3 weeks per month on average within your assigned territory.
Exceptional communication, organization, creative problem solving and selling skills.
A competitive, goal-driven mindset with a strong desire to exceed targets and continually improve.
The ability to work independently, manage your time effectively, and take ownership of your results without constant supervision.
A high level of integrity and accountability, earning the trust of both colleagues and clients through consistent, reliable performance.
Centrally located with easy access to major airport to support efficient travel within your assigned territory.

Benefits

Comp & perks

401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future.
Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program.
Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time Off.
Group Medical, Dental, Vision, Life Insurance, Parental Leave, and our Health and Wellness benefits to encourage a healthy lifestyle.
Well-being and Employee Assistance programs.
Sentry Foundation gift matching program to encourage charitable giving.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Marketing Strategy DevelopmentSales ManagementProduct DevelopmentMarket ResearchPromotional Activities ImplementationProcess ImprovementWorkflow OptimizationAccount ManagementBusiness DevelopmentPerformance Measurement

Soft Skills

Creative Problem SolvingGoal-Driven MindsetTime ManagementIndependenceIntegrity