Startups Marketing Lead

Sentry

Marketing Lead for startup program at Sentry, focusing on partnerships and acquisition to support early-stage businesses. Leading initiatives leveraging company’s developer tools for B2B SaaS.

Posted 5/28/2026full-timeSan Francisco • California • 🇺🇸 United StatesSenior💰 $130,000 - $180,000 per yearWebsite

About the role

Key responsibilities & impact

Build and scale startup partnerships. Expand relationships with accelerators, incubators, VC platforms, and startup deal aggregators. Make Sentry's credits program a no-brainer inclusion in every startup perks stack.
Own the startup acquisition funnel. Design programs that move early-stage companies from free plan → credits program → paid customers → expansion. Instrument everything so we know where the pipeline is and where it leaks.
Be Sentry's face in the startup ecosystem. Show up at demo days, founder events, and SF tech week. Build relationships with the people building the next generation of companies. Not because it's a line item, but because you're genuinely in that world.
Create content and campaigns for startup audiences. Founders and early engineers don't read whitepapers (we don’t write them either). Figure out what they do read, watch, and share, then put Sentry in front of them in a way that feels useful, not salesy.
Shape the startup program itself. Evolve the credits structure, trial experience, and onboarding for early-stage teams. Advocate for what startups actually need from Sentry's product and packaging.
Measure and report on the program's impact. Define KPIs that connect startup program activity to revenue outcomes – not vanity metrics.

Requirements

What you’ll need

4–7 years in marketing, growth, or partnerships, with significant time spent working with or inside early-stage startups
Experience building programs from scratch – not inheriting and optimizing, but actually standing something up
Track record of working across growth, brand, community, and partnerships (not just one lane)
Familiarity with the developer tools or B2B SaaS ecosystem
Experience managing partner relationships (accelerators, VCs, deal platforms) and getting real results from them
Bonus: you came to marketing from somewhere unexpected – operations, policy, legal, engineering, and it gives you a different lens on the work

Benefits

Comp & perks

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Hard Skills & Tools

program developmentKPI definitioncontent creationcampaign managementstartup acquisitionpartnership managementgrowth marketingcommunity buildingB2B SaaS familiaritydata analysis

Soft Skills

relationship buildingcommunicationadvocacycreativitystrategic thinkingcollaborationproblem-solvingadaptabilityleadershipnetworking