AVP, Product Marketing

SentinelOne

AVP of Product Marketing leading product messaging and team development for AI-native cybersecurity at SentinelOne. Engaging with leadership to align marketing strategies with product roadmaps and market needs.

Posted 7/20/2026full-timeRemote • 🇺🇸 United StatesLead💰 $217,500 - $326,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing leadership, with a strong focus on developing product messaging, managing content pipelines, and collaborating across teams to drive strategic outcomes in the cybersecurity market.

Highest-signal resume keywords

Product Marketing ManagementCybersecurity Market ExpertiseContent Pipeline ManagementCross-Functional CollaborationExecutive Presence

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product Messaging DevelopmentValue Proposition CreationBuyer-Specific Use CasesDemo Script DevelopmentMarket Intelligence Integration

Soft Skills

Exceptional Written CommunicationTeam Strategy SettingLeadership and Mentoring

Industry Keywords

Demand GenerationGo-To-Market StrategyCompetitive AnalysisProduct PositioningCustomer Outcomes

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Lead and develop a high-performing team of product marketing managers, each responsible for a product domain, ensuring consistent quality and cadence across all areas of coverage
Set the strategic operating model for Core PMM: how messaging gets built, validated, and shipped, and how the team prioritizes across a growing product portfolio
Represent Core PMM in cross-functional planning with Product Management, Sales, Campaigns, and Solutions & GTM; you are the executive point of contact for 'what does the product actually do and why does it matter'
Own the development and continuous refinement of core product messaging, value propositions, and differentiation across the platform
Ensure messaging is grounded in product truth, technically accurate, competitively sharp, and validated with Product and Sales before it ships
Translate the product and engineering roadmap into a forward-looking narrative that anticipates market shifts rather than reacts to them
Direct the team's development of buyer-specific use cases and demo narratives that map product capability to real customer problems, by persona and by vertical where relevant
Set the standard for demo quality and consistency across the team's domains, ensuring demos reflect current product state and current competitive reality
Own the enablement content pipeline that arms our sales and field teams
Separately, own the funnel of PMM-sourced content into marketing campaigns, ensuring the content pipeline feeding demand gen is timely, technically sound, and aligned with messaging
Build and maintain tight feedback loops with Product, Sales, and Field teams to measure effectiveness and impact, and make adjustments to ensure continual improvement
Collaborate with Product to influence product strategy and roadmap prioritization
Partner with Market Intelligence to incorporate competitive and win/loss signals directly into messaging and enablement
Partner with Tech Marketing and Solutions to ensure product truth flows cleanly into top-of-funnel content and into downstream go-to-market execution
Act as an escalation point when messaging, positioning, or enablement gaps surface in the field

Requirements

What you’ll need

12+ years in product marketing, with at least 3-5 years in a people leadership role managing PMM managers or senior ICs
Deep fluency in the cybersecurity market and platform categories, with the credibility to go deep with both practitioners and executives
Track record of owning product messaging at scale, from individual product narratives to platform-level positioning that ties them together into a common customer outcome
Demonstrated ability to set team strategy and direction, and to personally jump into a messaging doc or demo script when the moment calls for it
Strong track record partnering with Product, Sales, and Marketing leadership to influence and align on joint outcomes
Experience managing a content pipeline that feeds directly into demand gen/campaigns, with an understanding of funnel mechanics
Executive presence, comfortable representing Product Marketing in leadership forums and driving alignment across Product, Sales, and Marketing stakeholders
Exceptional written communication, able to turn complex technical capability into a message a rep, an analyst, or a CISO will actually retain.

Benefits

Comp & perks

Restricted Stock Units (RSUs)
Employee Stock Purchase Plan (ESPP)
Flexible time off
Paid company holidays and paid sick time
Gender-neutral parental leave
Grandparent leave
Medical, dental, and vision coverage
401(k) retirement plan with company match
Life and disability insurance
Health and dependent care FSA
Voluntary benefits (hospital, accident, critical illness)
Employee Assistance Program (EAP)
ARAG pre-paid legal
Nationwide pet insurance
Cancer Care program
Global business travel medical insurance
Home office allowance
Mobile phone reimbursement
Wellness coach
Wellness/gym reimbursement
Fertility coverage
Adoption & surrogacy reimbursement