Customer Marketing Manager

SentinelOne

Customer Marketing Manager at SentinelOne focusing on post-sale customer engagement and value realization. Responsible for developing campaigns and programs to enhance customer awareness and retention.

Posted 7/14/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $132,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing multi-channel customer marketing campaigns, leveraging data-driven insights to enhance customer engagement and drive renewal rates. Proficient in collaborating with cross-functional teams to align marketing strategies with customer success initiatives.

Highest-signal resume keywords

B2B Marketing ExperienceCustomer MarketingLifecycle MarketingSalesforceData-Driven Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Multi-Channel Campaign DevelopmentCustomer Journey AnalysisPerformance Metrics TrackingAttribution ManagementPipeline Metrics Interpretation

Soft Skills

Strong Written CommunicationCollaboration

Tools & Technologies

SalesforceMarketoPendo6senseDemandbase

Industry Keywords

Cybersecurity MarketingABM StrategiesNRR FrameworksCustomer SuccessPLG GTM Model

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Develop and execute campaigns and programs targeting current customers to drive awareness of additional products, tiers, and features
Identify accounts that are ready for upsell or cross-sell based on where they are in their journey
Partner with Product Marketing to translate product capability messaging into customer-relevant value narratives and own campaign performance metrics
Collaborate with the Webinars & Virtual Events Lead on customer-segment programming
Design lifecycle programs that reinforce customer value ahead of renewal windows, including digital, in-product, and email touchpoints
Collaborate with Customer Success on playbooks that combine CS outreach with marketing-sourced content and campaigns
Build a shared calendar of CS + Marketing touchpoints aligned to the customer lifecycle
Track and report on customer marketing performance including influenced pipeline, renewal rates, NRR, and engagement metrics
Maintain clean attribution in Salesforce and marketing automation platforms to accurately reflect customer campaign contribution
Bring data-driven insights to weekly and monthly reporting cadences with Demand Gen leadership

Requirements

What you’ll need

5+ years of B2B marketing experience, with at least 2 years in customer marketing, lifecycle marketing, or a closely related function
Demonstrated ability to develop and execute multi-channel campaigns targeting existing customers
Experience working directly with Customer Success or Account Management teams
Familiarity with marketing and CS tooling (e.g., Salesforce, Marketo, and/or Pendo)
Strong written communication skills — you can translate complex product value into crisp, compelling customer messaging
Comfortable with data: you can pull your own reports, interpret pipeline metrics, and speak fluently to campaign performance
Marketing experience in the cybersecurity industry
Familiarity with ABM strategies and tools (e.g., 6sense, Demandbase)
Experience supporting renewal or expansion motions in a PLG or hybrid GTM model
Exposure to NRR/GRR frameworks and how marketing influences post-sale revenue.

Benefits

Comp & perks

Restricted Stock Units (RSUs)
Employee Stock Purchase Plan (ESPP)
Flexible time off
Paid company holidays and paid sick time
Gender-neutral parental leave
Grandparent leave
Medical, dental, and vision coverage
401(k) retirement plan with company match
Life and disability insurance
Health and dependent care FSA
Voluntary benefits (hospital, accident, critical illness)
Employee Assistance Program (EAP)
ARAG pre-paid legal
Nationwide pet insurance
Cancer Care program
Global business travel medical insurance
Home office allowance
Mobile phone reimbursement
Wellness coach
Wellness/gym reimbursement
Fertility coverage
Adoption & surrogacy reimbursement