Senior Social Media Specialist

SentinelOne

Senior Social Media Specialist developing social media strategies and compelling content in cybersecurity for a leading AI security company. Engaging audiences and amplifying brand voice through innovative content creation.

Posted 5/20/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $92,800 - $128,000 per yearWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Create compelling content at volume and velocity: Concept, produce and publish high-quality, platform-native content across formats — short-form video, graphics, copy, carousels, live moments and more — drawing on the storytelling playbooks of consumer brands, sports media and political campaigns to bring a modern, cultural relevance to cybersecurity
Drive cross-functional content strategy: Act as subject matter expert and primary business partner to demand generation, field marketing, threat intelligence, product marketing, talent brand and other teams — translating their objectives into social content that actually performs
Community engagement: Respond to and otherwise engage with customers, partners and security influencers on SentinelOne's channels and in the broader social media ecosystem
Experimentation and growth: Stay on top of evolving social media tactics, best practices and new platform offerings; borrow liberally from what's working in sports, consumer and political social to identify and test novel ways to grow SentinelOne's audience and deepen community engagement
Analytics & reporting: Work with comms leadership and the social media team to establish meaningful performance indicators and report on always-on tactics as well as specific campaigns

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Journalism, Media, or a related field
3–5 years of experience in social media, content creation or digital media — ideally with time spent in or adjacent to consumer brands, sports media, political communications, or entertainment
Proven track record as a hands-on content creator: you can shoot, edit, write and publish without waiting on an agency or a production team
Deep understanding of what makes content travel on LinkedIn, X/Twitter, Instagram, YouTube, Reddit and TikTok — including platform-specific formats, algorithms and audience behaviors
Cybersecurity knowledge and experience a plus — but we're just as interested in your ability to translate complex ideas into content people actually want to watch or read
Exceptional copywriting and storytelling skills, with range across tones (authoritative, punchy, human, urgent)
Proficiency in social media management tools (e.g. Sprout, Sprinklr, Khoros) as well as content creation tools and AI applications.
Comfort leading and partnering across cross-functional initiatives spanning marketing, product, partner, HR, IR and other teams
Highly organized, self-directed and able to manage multiple workstreams without losing quality or speed

Benefits

Comp & perks

Restricted Stock Units (RSUs)
Employee Stock Purchase Plan (ESPP)
Flexible time off
Paid company holidays and paid sick time
Gender-neutral parental leave
Grandparent leave
Medical, dental, and vision coverage
401(k) retirement plan with company match
Life and disability insurance
Health and dependent care FSA
Voluntary benefits (hospital, accident, critical illness)
Employee Assistance Program (EAP)
ARAG pre-paid legal
Nationwide pet insurance
Cancer Care program
Global business travel medical insurance
Home office allowance
Mobile phone reimbursement
Wellness coach
Wellness/gym reimbursement
Fertility coverage
Adoption & surrogacy reimbursement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content creationcopywritingstorytellingvideo editingsocial media strategydigital mediaanalyticsperformance indicatorsaudience engagementplatform-specific formats

Soft Skills

cross-functional collaborationself-directedorganizational skillscommunicationcreativityadaptabilityproblem-solvingcustomer engagementleadershiptime management