Global Paid Search Manager

SentinelOne

Global Paid Search Manager at SentinelOne leading the end-to-end strategy with AI technologies. Driving automated campaign management and pipeline growth across global markets.

Posted 5/1/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $102,080 - $140,800 per yearWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Set the global paid search vision across mid-market and enterprise segments, with AI-augmented workflows built into every layer
Use Google Ads MCP server integrations to automate campaign management, surface insights, and act on signals faster than manual workflows allow
Deploy AI agents for automated bid adjustments, budget pacing, and anomaly detection across Google and Microsoft Ads
Use Claude Enterprise, Gemini for Ads, and Performance Max AI for keyword research, match type analysis, negative keyword mining, and query categorization
Build and scale AI-generated ad copy and creative testing frameworks — structured, hypothesis-driven, and continuous
Drive bid strategy through AI-powered models, value-based bidding (VBB), and audience signals (RLSA, Customer Match, CRM-based targeting)
Develop SEM playbooks that embed AI into every repeatable workflow, from campaign builds to performance reporting
Partner with Analytics and Data teams to ensure end-to-end visibility into ROI, pipeline contribution, and attribution across campaigns
Own annual and quarterly budget planning, pacing, and forecasting
Close the loop between ad spend and pipeline contribution, from first click to closed-won, in partnership with Analytics
Maintain campaign hygiene: naming conventions, UTM governance, conversion imports, and offline event tracking
Stay ahead of platform AI betas and algorithm updates through direct relationships with Google and Microsoft reps

Requirements

What you’ll need

4+ years in SEM or performance marketing, managing multi-million dollar budgets with measurable pipeline impact
1-2 years of hands-on AI fluency in a paid search or performance marketing context
Operational experience with Claude Enterprise, Gemini for Ads, or Performance Max AI in day-to-day workflows
Familiarity with Google Ads MCP server or agent-based campaign management approaches
Proven use of AI agents for bid automation, creative testing at scale, or keyword strategy
Deep experience with enterprise B2B SaaS and full-funnel visibility led to closed-won
Fluent in Salesforce, Tableau or Looker, offline conversion tracking, and enhanced conversions for leads
Strong analytical foundation: bid modeling, forecasting, and attribution
Home base in NYC or on the east coast
Preferred Qualifications:
Experience building AI-powered creative and copy testing systems at scale
Familiarity with multi-touch attribution (MTA), MMM, or incrementality testing
Knowledge of paid/organic alignment strategies
Strong platform relationships with Google and Microsoft for beta access and co-marketing
Experience scaling SEM programs across global markets

Benefits

Comp & perks

Medical, Vision, Dental, 401(k), Commuter, Health, and Dependent FSA
Unlimited PTO
Industry-leading gender-neutral parental leave
Paid Company Holidays
Paid Sick Time
Employee stock purchase program
Disability and life insurance
Employee assistance program
Gym membership reimbursement
Cell phone reimbursement
Numerous company-sponsored events, including regular happy hours and team-building events

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEMperformance marketingAI fluencycampaign managementbid automationcreative testingkeyword strategymulti-touch attributionforecastingattribution

Soft Skills

analyticalstrategic thinkingcollaborationcommunicationbudget planningproblem-solvingrelationship managementorganizational