Director, Social Media

SentinelOne

Director of Social Media responsible for driving engagement and brand awareness for cybersecurity company. Leading social media strategy, team management, and creative storytelling initiatives.

Posted 4/23/2026full-timeRemote • 🇺🇸 United StatesLead💰 $180,000 - $270,000 per yearWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Develop and execute a global social media strategy aligned with corporate, brand, and revenue objectives.
Lead and mentor a high-performing social team.
Partner with Brand, Threat Intelligence, Product Marketing, Tech Evangelism, Demand Generation, Field Marketing, Regional Marketing, Talent Brand, and Investor Relations teams to optimize social content creation and ensure alignment.
Elevate SentinelOne’s thought leadership in AI and cybersecurity.
Build executive social programs for key leaders (CEO, CTO, etc.).
Drive creative storytelling across product launches, threat reports, events, and breaking news.
Oversee always-on content calendars and rapid-response engagement for key AI and cybersecurity moments.
Own KPIs including engagement, share of voice, audience growth, and marketing-influenced pipeline.
Lead brand objectives side of paid social investment strategy and optimization.
Report on key social metrics to marketing and company leadership.
Grow and nurture a community of security practitioners, SentinelOne customers and partners, security researchers, AI and cyber influencers, and investors.
Enlist and empower employees, executives, and partners to amplify news, content, and accolades.
Provide crisis communications support with real-time monitoring and community engagement.
Continually test emerging platforms, channels, new formats, and AI-enabled content tools.
Continuously refine creative and copy based on performance data and platform evolution.
Lead, mentor, and manage a team of social media professionals, fostering a collaborative and high-performance culture.
Oversee the recruitment, development, and retention of top talent.

Requirements

What you’ll need

10+ years of experience in corporate social media.
5+ years leading teams in B2B technology.
AI and/or cybersecurity experience strongly preferred.
Proven experience driving measurable business outcomes from social media.
Deep expertise in LinkedIn and enterprise-focused channels.
Strong executive presence and experience advising C-level leaders.
Analytical mindset with experience using social listening and analytics platforms.
Exceptional writing and storytelling skills.
Experience managing agency partners and global programs.
Experience supporting public company communications.
Familiarity with crisis response in high-visibility industries.

Benefits

Comp & perks

Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA.
Unlimited PTO.
Industry-leading gender-neutral parental leave.
Paid company holidays.
Paid sick time.
Employee stock purchase program.
Disability and life insurance.
Employee assistance program.
Gym membership reimbursement.
Cell phone reimbursement.
Numerous company-sponsored events including regular happy hours and team-building events.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media strategycontent creationKPI managementanalyticsstorytellingcrisis communicationscommunity engagementB2B technologyAIcybersecurity

Soft Skills

leadershipmentoringcollaborationexecutive presenceanalytical mindsetwritingcommunicationteam managementcreativityadaptability