Senior Demand Generation Manager
SentinelOne
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $157,600 - $217,000 per year
Job Level
Senior
Tech Stack
ApolloCyber Security
About the role
- Design, build, and execute integrated demand generation campaigns across digital marketing, content marketing, webinars, and field marketing channels
- Own the entire demand generation funnel, optimizing for qualified pipeline contribution and conversion at each stage
- Develop and manage lead nurturing campaigns and marketing automation workflows to move prospects through the buyer journey
- Partner with Product Marketing to ensure campaign messaging and content resonates with technical security audiences including CISOs, IT leaders, and security practitioners
- Collaborate with Sales teams to align on lead qualification criteria, handoff processes, and campaign attribution
- Manage marketing budget allocation and optimization across channels and programs
- Work with external agencies and vendors to extend campaign reach and capabilities
- Establish measurement frameworks and reporting to track campaign performance and pipeline contribution
- Continuously test and optimize campaigns based on performance data and market feedback
- Support strategic marketing initiatives that accelerate Observo AI's growth within the SentinelOne ecosystem
Requirements
- 3-5 years of experience in B2B marketing with a focus on demand generation and pipeline creation
- Hands-on experience with marketing automation platforms, particularly Marketo
- Proficiency with demand generation tools including Apollo, RollWorks or DemandBase, Gong, Outreach.io, CommonRoom, On24 or Goldcast (preferred) and Salesforce
- Proven track record of building and executing successful multi-channel marketing campaigns
- Experience managing marketing budgets and optimizing spend across channels
- Strong analytical skills with ability to measure, report, and optimize campaign performance
- Excellent project management skills with ability to manage multiple campaigns and stakeholders simultaneously
- Experience marketing to technical audiences, particularly in cybersecurity, security operations, or enterprise software
- Previous experience selling to or marketing to CISOs, IT leaders, and technical decision makers
- Bachelor's degree in Marketing, Business, or related field preferred
- Background in B2B SaaS companies, especially in the security or observability space preferred
- Experience working with external agencies and vendor management
Benefits
- Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
- Unlimited PTO
- Industry-leading gender-neutral parental leave
- Paid company holidays
- Paid sick time
- Employee stock purchase program
- Disability and life insurance
- Employee assistance program
- Gym membership reimbursement
- Cell phone reimbursement
- Numerous company-sponsored events including regular happy hours and team-building events
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationmarketing automationcampaign optimizationlead nurturingmulti-channel marketingbudget managementanalytical skillsproject managementpipeline creationperformance measurement
Soft skills
collaborationcommunicationstakeholder managementstrategic thinkingproblem-solvingadaptabilitycreativitytime managementattention to detailleadership