Senior Field Marketing Manager

SentiLink

Senior Field Marketing Manager executing high-impact field marketing programs and events for SentiLink's growth. Driving attendance and building relationships in the fintech ecosystem through targeted strategies.

Posted 6/17/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $140,000 - $170,000 per yearWebsite

About the role

Key responsibilities & impact

Own the strategy and execution of SentiLink’s field marketing and events program, including industry conferences, hosted events, partner activations, and regional roadshows
Plan and execute multi-city roadshows in key markets, including venue selection, audience targeting, partner coordination, and local promotion
Partner closely with Sales to identify priority accounts and regions, driving attendance and meeting generation for roadshows and events
Manage end-to-end event execution: vendor coordination, logistics, booth strategy, content, and onsite execution
Drive measurable pipeline impact from events and roadshows, including pre-event outreach, onsite engagement, and post-event conversion
Develop creative, differentiated event experiences that reinforce SentiLink’s brand and thought leadership
Collaborate with Product Marketing and Growth teams to ensure consistent messaging and campaign alignment across channels
Track and report on performance, including pipeline generated, ROI, and key learnings across events and roadshows
Manage event budgets and optimize spend for maximum impact
Support broader demand generation initiatives as needed (e.g., webinars, campaigns, content distribution)
Build and manage relationships with key partners, industry organizations, and event vendors

Requirements

What you’ll need

7+ years of experience in field marketing and events within B2B SaaS, fintech, or financial services
Proven track record of executing events and/or roadshows that drive measurable pipeline and revenue impact
Experience planning and running multi-city or regional event programs
Strong project management skills with the ability to manage multiple events and timelines simultaneously
Experience partnering closely with Sales teams to drive meeting generation and pipeline outcomes
Detail-oriented with strong execution skills and ability to operate independently
Creative thinker with a passion for building memorable, high-quality experiences
Comfortable working in fast-paced, high-growth environments
Experience with tools such as Salesforce, HubSpot, Marketo, or event platforms is a plus
Willingness to travel up to 30-40% for events, roadshows, and onsite execution
Candidates must be legally authorized to work in the United States and must live in the United States

Benefits

Comp & perks

Employer paid group health insurance for you and your dependents
401(k) plan with employer match (or equivalent for non US-based roles)
Flexible paid time off
Regular company-wide in-person events
Home office stipend, and more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

field marketingevent executionpipeline generationbudget managementproject managementaudience targetingvendor coordinationlogistics managementcontent creationperformance tracking

Soft Skills

detail-orientedcreative thinkingindependent executionrelationship buildingcollaborationstrong communicationorganizational skillsability to manage multiple timelinesadaptabilitypassion for high-quality experiences