Social Media Advertising Strategist
Abe
Social Media Manager
Sentient Foundation
part-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead Sentient’s presence on X and LinkedIn: from drafting and scheduling posts to shaping narrative strategy.
- Translate product updates and roadmap milestones into content that educates, engages, and excites our audience.
- Stay deeply plugged into crypto narratives, spot trends early and find natural, authentic ways for Sentient to join the conversation.
- Create and source visuals to complement posts (memes, GIFs, short videos), either yourself or in coordination with design partners.
- Write occasional blog posts and longer-form content to support product launches and announcements.
- Establish a consistent, credible, and engaging voice across channels, while experimenting with new platforms (Farcaster, TikTok, AI-native formats, UGC campaigns).
- Track performance, analyze what works, and iterate based on data to grow reach and engagement.
Requirements
- Crypto-native: you live on X/crypto Twitter, understand how narratives move, and can anticipate what will land.
- Excellent copywriting skills, able to shift between sharp, approachable, and witty without losing credibility.
- Demonstrated experience managing and growing X and LinkedIn accounts (bonus if you’ve built a crypto account from scratch).
- Comfort working with creative assets: making memes, simple visuals, GIFs, or coordinating with agencies/freelancers for content support.
- A mix of strategic awareness (brand voice, campaign timing) and day-to-day execution (posting, engaging, iterating).
- Data-driven instincts: you know how to measure impact, not just post for vibes.
- Bonus: experience in DeFi, L1/L2 ecosystems, AI-driven projects, or KOL/influencer collaborations.
