Business Development Manager

Senstar

Business Development Manager at Senstar focused on B2B growth in critical infrastructure, utilities, and more across Canada. Re-engaging dormant accounts and developing new opportunities in vertical markets.

Posted 5/23/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSenior💰 CA$140,000 - CA$165,000 per yearWebsite

About the role

Key responsibilities & impact

Execute a planned, structured, and methodical approach to identify, contact, and qualify new opportunities within assigned vertical markets
Prospect and build relationships with End Users, System Integrators, Consultants, and Partners
Conduct 1:1 discovery meetings with pre-qualified targets to uncover business drivers, risk concerns, operational constraints, and buying triggers
Map customer organizations (stakeholders, decision structures, procurement pathways) and maintain accurate account intelligence
Translate customer challenges into solution-fit opportunities and clear next steps
Partner with Sales to transition qualified opportunities and maintain momentum through the sales cycle
Build, manage, and maintain a healthy pipeline and a continuously expanding qualified customer database
Deliver professional product/solution overviews and presentations tailored to vertical use-cases
Provide market feedback on competitive activity, customer trends, and forces impacting strategy or tactical investment
Maintain disciplined CRM hygiene (e.g., Salesforce) with accurate activity tracking, meeting notes, pipeline stages, and forecasts
Review progress regularly with Sales Leadership to ensure alignment to targets, KPIs, and priorities

Requirements

What you’ll need

Proven success generating pipeline and new business in B2B / solution-based selling, ideally within security, critical infrastructure, energy environments, or adjacent technical domains
Familiarity with security/surveillance technologies, perimeter intrusion detection, access control, video, sensors, or integrated solutions
Demonstrated ability to open doors, build credibility, and develop relationships across multiple stakeholder levels
Strong business acumen and a track record of meeting activity and pipeline targets
Highly organized, with the ability to manage multiple pursuits while keeping commitments
Excellent communication, presentation, and reporting skills
Experience using Salesforce or a comparable CRM platform
Willingness and ability to travel within Canada (and occasionally internationally as needed)

Benefits

Comp & perks

Competitive total rewards (salary, benefits, time off, and retirement savings programs—details shared during the process)

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B sellingsolution-based sellingpipeline generationaccount intelligenceCRM hygienesales cycle managementpresentation skillsmarket feedback analysisrelationship buildingbusiness acumen

Soft Skills

organizational skillscommunication skillspresentation skillsreporting skillscredibility buildingstakeholder engagementcommitment managementmulti-taskingnegotiation skillsproblem-solving