Head of Marketing – Maternity Cover

Sensat

Head of Marketing responsible for driving demand and shaping strategy for growth in a geospatial AI company. Engaging with cross-functional teams and influencing key stakeholders.

Posted 6/1/2026full-timeLondon • 🇬🇧 United KingdomLead💰 £90,000 - £100,000 per yearWebsite

About the role

Key responsibilities & impact

Take ownership of the marketing strategy and drive its execution across a 12-month period of high activity and change
Own and manage the marketing budget, ensuring investment decisions are aligned to commercial objectives and deliver measurable return on investment
Managing and coordinating a cross-functional marketing team, including Digital & Growth Lead, Content Creator & Strategist, Field Marketer & Customer Experience Lead, and Business Development Representative (BDR)
Define and continuously refine our positioning, messaging and voice in the market, aligned to product and customer needs
Act as a key partner to leadership, bringing clarity, structure and commercial focus to marketing initiatives
Plan and deliver high-impact go-to-market campaigns that drive pipeline, leads, and revenue contribution
Oversee demand generation, brand, content, social, website and campaign performance
Translate marketing performance into clear commercial insight, including marketing-to-sales conversion and revenue impact
Set clear short- and mid-term objectives for the team and ensure delivery against them
Support and guide a multidisciplinary team across:
- Demand generation and nurture campaigns
- Campaign and programme execution
- Content and channel strategy
- Sales enablement
- Product marketing
- Account-based / hybrid marketing approaches
- Field marketing
Work cross-functionally with sales, customer success, product teams to ensure alignment and execution
Build alignment with senior stakeholders, including co-founders and technical leadership, bringing them on the journey with marketing initiatives
Bring structure and prioritisation to an evolving environment, helping the team stay focused on what drives impact

Requirements

What you’ll need

Strong B2B SaaS marketing leadership experience
Experience helping scale a business through a significant growth phase, ideally from £5m to £10m+ ARR
Experience managing marketing budgets and making data-driven investment decisions in high-growth environments
Proven track record executing digital campaigns in fast-moving startup or scale-up environments
Strong commercial mindset, with the ability to link marketing activities to pipeline, leads, and revenue outcomes
Confidence operating in fast-paced, ambiguous environments with shifting priorities
Ability to quickly absorb complex technical information and translate it into clear, compelling messaging
Demonstrated ability to balance strategic thinking with hands-on tactical execution
Experience managing and developing small, multidisciplinary marketing teams
Excellent stakeholder management skills, with the ability to influence senior leaders and build strong alignment across Sales, Product and Customer teams
Proactive and resilient personality with a strong drive to deliver change
Highly organised and delivery-focused, with the ability to bring structure to evolving environments
Customer-centric mindset with an understanding of how to resonate in industry-specific markets (e.g., construction or similar sectors is a plus)

Benefits

Comp & perks

30 days of annual leave (in addition to bank holidays)
Flexible working environment
£500 personal development fund
Regular social events
Immediate access to mental health support through Spill
Enhanced Family Leave
Opt-in Corporate health and wellbeing cash plan (offering up to £1700 in cash back annually) through BHSF
MacBook, mouse & keyboard and £250 towards setting up your WFH environment
Pension scheme with Penfold (3% employer contribution, 5% employee contribution)
Access to Fora office membership benefits (gyms, fitness classes, events, dog-friendly office)
Cycle to work scheme, season ticket loans, eye-care vouchers, payroll giving

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaS marketingdigital campaignsdemand generationcontent strategysales enablementproduct marketingaccount-based marketingmarketing budget managementdata-driven decision makingpipeline management

Soft Skills

leadershipstakeholder managementstrategic thinkingtactical executionproactiveresilienceorganizational skillscommunicationinfluencecustomer-centric mindset