SeneGence International

Director

• Develop and own the global product positioning and education strategy for new launches, core products, seasonal and limited-edition offerings-aligning education with launch and revenue goals.
• Empower and inspire our global Distributors by designing and hosting dynamic live and on-demand training (both virtual and in-person) specifically tailored to each audience.
• Support integration of a social-first content into skincare education by translating complex product knowledge into highly engaging, conversion-driven materials across various digital platforms.
• Create or coordinate with guests on the creation of specific social-first educational materials, including Reels, TikTok-style formats, Shorts, Stories, and blog posts, alongside short- and long-form videos tailored for social media.
• Ensure that all product content remains relevant, native to the platform it lives on, and optimized for maximum shareability, engagement, and conversion.
• Partner closely with the Social, Creative, and Communications teams to continuously evolve educational formats, storytelling, and messaging based on audience behavior.
• Work with Ecommerce to weave educational storytelling into social sites and web channels.
• Support Product Marketing and R&D in the development and renovation of products, contributing insights that can influence claims, positioning, and consumer understanding.
• Establish a system for continuous optimization of product education programs using performance metrics, sales feedback, engagement data, and market trends.
• Identify skill gaps and education opportunities to elevate sales force performance through modern learning experiences and content, specifically in our certification programs.
• Collaborate with Marketing on the go-to-market toolkit assets that seamlessly integrate education, storytelling, and sales enablement.
• Partner with Legal/Compliance for regular adherence to approved product claims, industry appropriate positioning and safe, duplicatable language.

Education and Training Director