Regional Sales Director, Channel Sales

Semrush

Channel Sales Director driving revenue through partnerships at Semrush. Developing strategies, recruiting partners, and managing relationships in a B2B SaaS environment.

Posted 7/21/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $250,500 - $303,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing channel sales strategies, recruiting and managing channel partners, and driving revenue growth through effective relationship management and training. Proficient in utilizing CRM software and channel partner management tools to track performance and identify market opportunities.

Highest-signal resume keywords

Channel Sales Strategy DevelopmentPartner Recruitment and OnboardingSaaS Business Model UnderstandingCRM Software ProficiencyNegotiation and Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

B2B SalesBusiness DevelopmentChannel ManagementRevenue GenerationSales Target Achievement

Soft Skills

Interpersonal SkillsPresentation SkillsResults-Oriented MindsetCollaborationNegotiation Skills

Tools & Technologies

SalesforceChannel Partner Management Tools

Industry Keywords

Channel EcosystemGo-To-Market StrategiesCo-SellResellMarket Trends Analysis

About the role

Key responsibilities & impact

Develop and execute a comprehensive channel sales strategy to achieve revenue targets.
Identify, recruit, and onboard new channel partners (agencies, system integrators, consultancies).
Negotiate and manage partner agreements, ensuring mutually beneficial terms.
Build strong, trusted relationships with channel partners, acting as their primary point of contact and advocate.
In collaboration with customer success, provide ongoing training, enablement, and support to ensure partner success.
Educate partners on Semrush value proposition, sales motions, and objection handling to increase the competency of the channel.
Identify and pursue expansion opportunities with existing channel partners (client package add-ons).
Facilitate both co-sell and resell expansion.
Develop joint business plan with partners (inclusive of sales targets, certification growth, and partner marketing initiatives).
Build and track pipeline associated with each channel partner (commensurate with joint business plan).
Analyze market trends and competitive landscape to identify new channel opportunities and inform channel investments.
Represent Semrush at industry events, conferences, and partner meetings.

Requirements

What you’ll need

5+ years in B2B sales or business development, with 2+ years in channel sales or partner management.
Demonstrated ability to recruit, onboard, and drive revenue through a channel ecosystem.
Strong understanding of SaaS business models and channel go-to-market strategies (resell, referral, co-sell).
Excellent communication, presentation, negotiation, and interpersonal skills.
Ability to work independently and as part of a collaborative team in a fast-paced environment.
Results-oriented with a strong focus on achieving and exceeding sales targets.
Proficiency with CRM software (e.g., Salesforce) and channel partner management tools.
Willingness to travel as needed.

Benefits

Comp & perks

Health insurance
Travel insurance
Employee Assistance Program
Employee Resource Groups
Paid parental leave
Relief Fund