Senior Events Marketing Manager – Global Events Team

Semrush

Strategic marketing expert driving integrated marketing strategies for flagship events at Semrush. Leading execution and stakeholder collaboration for large-scale global marketing campaigns.

Posted 5/8/2026full-timeBarcelona • 🇪🇸 SpainSeniorWebsite

About the role

Key responsibilities & impact

Develop long-term integrated marketing strategies for flagship event portfolio aligned with business objectives
Serve as key stakeholder in developing overarching event strategy, contributing insights from promotional performance, audience engagement data, and market trends
Own the complete event marketing strategy from conception through post-event analysis
Drive innovation in event marketing approaches, formats, and measurement frameworks
Lead strategic planning and budget forecasting for multi-event portfolios across regions
Build and maintain relationships with key partners, sponsors, and industry stakeholders
Develop, test, and continuously refine event messaging, positioning, and unique selling propositions
Oversee and own all content creation for event campaigns and event properties (campaign assets, event websites, promotional materials, event collateral)
Develop comprehensive go-to-market strategies that drive attendance goals (enterprise C-suite targeting, MQL generation)
Create data-driven attendance forecasts and marketing performance models across multiple scenarios
Build and manage multi-channel promotion strategies (paid media, email, social, influencer, content, PR)
Establish and optimize the complete attendee journey from awareness through post-event engagement
Manage partner relationships and co-marketing opportunities to amplify event reach
Lead development and execution of integrated marketing campaigns from inception to completion
Collaborate with creative production teams to deliver compelling, brand-aligned assets on timeline
Manage campaign budgets and allocations across channels, ensuring optimal ROI
Coordinate efforts across departments (creative, media, product, sales, content)

Requirements

What you’ll need

8+ years of experience in B2B marketing, with significant experience in event marketing or integrated campaigns
Proven track record developing and executing marketing strategies for large-scale events (1,000+ attendees)
Experience managing diverse event portfolios including conferences, trade shows, roadshows, and sponsored activations
Strong strategic thinking with ability to translate business objectives into actionable marketing plans
Demonstrated experience managing complex, multi-channel campaigns with substantial budgets
Excellence in stakeholder management and cross-functional collaboration
Outstanding presentation and communication skills, with ability to create compelling decks and briefs
Strong analytical capabilities and experience with marketing attribution and ROI modeling
Data-driven decision maker who balances strategic thinking with tactical execution
Experience with event technology platforms (e.g., Cvent, Bizzabo, Splash, Goldcast) and CRM systems (Salesforce, HubSpot)
Self-starter mentality with ability to operate independently and take ownership
Experience working in fast-paced, high-growth tech environments
Advanced English language skills (additional languages a plus)

Benefits

Comp & perks

Unlimited PTO
Hobby & team building budget allowance
Employee Support Program
Loss of family member financial aid
Employee Resource Groups

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingevent marketingintegrated campaignsmarketing strategiesmulti-channel campaignsmarketing attributionROI modelingdata-driven decision makingstrategic planningbudget forecasting

Soft Skills

strategic thinkingstakeholder managementcross-functional collaborationpresentation skillscommunication skillsanalytical capabilitiesself-starter mentalityownershipinnovationrelationship building