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Senior Events Program Manager – Speaker Engagement, Content Curation
SemrushSenior Project Manager overseeing content programming and speaker strategy at Semrush events. Leading strategic initiatives for global brand visibility through diverse marketing engagements.
About the role
Key responsibilities & impact- Define and execute the conference program strategy across 15+ content tracks
- Curate session topics, angles, and descriptions that align with attendee expectations and industry trends across two keynote stages
- Manage the Advisory Board: facilitate topic ideation, speaker profile validation, content review sessions, and program strategy alignment with internal and external SMEs
- Own the content review process: brief speakers, coordinate draft submissions, provide structured feedback, and run final rehearsal calls before the event
- Oversee Mastermind sessions: develop facilitator toolkits, provide additional support to speakers, etc
- Develop and execute the content strategy for Semrush’s presence at Cannes Lions, including hosted sessions, panels, fireside chats, and branded activations
- Source and secure speakers for those activations
- Coordinate with Semrush’s marketing and brand teams to ensure programming supports broader brand positioning and partnership goals at the festival
- Manage the end-to-end speaker experience at Cannes: outreach, briefings, content development, on-site logistics coordination, and post-event follow-up
- Manage speaker and content programming for Semrush’s participation in regional marketing events, partner conferences, and sponsored industry activations
- Maintain a centralized speaker database and pipeline across all events
- Coordinate with Semrush’s teams to ensure consistent thought leadership messaging across all external speaking engagements
- Support Semrush team members preparing for external speaking opportunities: deck review, messaging alignment, and rehearsal support
- Manage end-to-end speaker communications across the portfolio: outreach, negotiation, onboarding, briefings, technical requirements, and post-event feedback collection
- Build and nurture long-term relationships with speakers
- Analyze attendee survey data and speaker feedback ratings across all events to inform programming decisions
Requirements
What you’ll need- 5+ years of experience in conference program management, content curation, or editorial leadership across multiple concurrent events
- Proven track record of scouting and securing high-profile speakers from major global brands for both owned events and third-party conference appearances
- Deep knowledge of the digital marketing ecosystem: SEO, content marketing, social media, AI/martech, performance marketing, brand strategy, and creative advertising
- Experience with the Cannes Lions ecosystem or similar tier-1 creative/marketing festivals — understanding the audience, the format expectations, and the speaker caliber required
- Familiarity with the search marketing conference circuit (SMX, BrightonSEO, MozCon, or similar) and the key players in the SEO/SEM speaking community
- Experience managing Advisory Boards or editorial committees for event programming
- Strong editorial judgment: you can review a keynote deck and identify gaps in logic, structure, audience fit, and storytelling
- Excellent relationship-building skills with C-level executives, marketing leaders, and industry influencers
- Outstanding organizational skills: you thrive managing 100+ speaker relationships simultaneously across multiple events while maintaining content quality standards
- Experience building and implementing AI workflows to streamline, automate and speed up the management process
Benefits
Comp & perks- Unlimited PTO
- Hobby & team building budget allowance
- Employee Support Program
- Loss of family member financial aid
- Employee Resource Groups
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
conference program managementcontent curationeditorial leadershipSEOcontent marketingsocial mediaAI/martechperformance marketingbrand strategycreative advertising
Soft Skills
relationship-buildingorganizational skillseditorial judgmentnegotiationcommunicationstrategic thinkingcollaborationfeedback provisionproblem-solvingtime management