Semrush

Youtube Content Producer – Owned Media

Semrush

full-time

Posted on:

Location Type: Hybrid

Location: Barcelona • Spain

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About the role

  • Helping define the creative and strategic direction of the Semrush YouTube channel.
  • Developing video ideas and formats that work well for YouTube and align with our content strategy.
  • Collaborating with internal teams to turn research and industry insights into compelling video concepts.
  • Writing, reviewing, and refining scripts so they work well for video and keep viewers engaged.
  • Defining how each video should be structured, including hooks, storytelling, and audience retention.
  • Guiding how videos are packaged for the platform, including titles, thumbnails, descriptions, and calls to action.
  • Analyzing video performance and identifying opportunities to improve future content.
  • Working with external editors and production partners to make sure the final videos are on time and match the intended strategy.
  • Helping us build and improve our YouTube production workflow as the channel grows.

Requirements

  • Experience producing YouTube content or managing a YouTube channel.
  • A strong understanding of how YouTube works, including retention, storytelling, titles, thumbnails, and audience behavior.
  • Experience turning complex topics into engaging video content.
  • Knowledge of SEO and the AI visibility space
  • Experience developing or reviewing scripts for video.
  • A strategic mindset combined with a willingness to experiment and iterate.
  • Strong collaboration skills and comfort working with writers, marketers, and production partners.
  • Comfort using performance data to inform content decisions.
  • Experience working in SaaS, digital media, or a similar content-driven environment.
  • Not required, but a plus: Experience appearing on camera or hosting videos.
  • Experience working with external video editors or production agencies.
  • Experience creating educational or marketing content on YouTube.
  • Familiarity with Semrush tools
Benefits
  • Unlimited PTO
  • Hobby & team building budget allowance
  • Employee Support Program
  • Loss of family member financial aid
  • Employee Resource Groups
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
YouTube content productionscript developmentvideo performance analysisSEOaudience retentionstorytellingvideo editingcontent strategyvideo packagingdata analysis
Soft Skills
collaborationstrategic mindsetcreativitycommunicationadaptabilityproblem-solvingwillingness to experimentengagementiterationcomfort with feedback