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About the role
Key responsibilities & impact- Helping define the creative and strategic direction of the Semrush YouTube channel.
- Developing video ideas and formats that work well for YouTube and align with our content strategy.
- Collaborating with internal teams to turn research and industry insights into compelling video concepts.
- Writing, reviewing, and refining scripts so they work well for video and keep viewers engaged.
- Defining how each video should be structured, including hooks, storytelling, and audience retention.
- Guiding how videos are packaged for the platform, including titles, thumbnails, descriptions, and calls to action.
- Analyzing video performance and identifying opportunities to improve future content.
- Working with external editors and production partners to make sure the final videos are on time and match the intended strategy.
- Helping us build and improve our YouTube production workflow as the channel grows.
Requirements
What you’ll need- Experience producing YouTube content or managing a YouTube channel.
- A strong understanding of how YouTube works, including retention, storytelling, titles, thumbnails, and audience behavior.
- Experience turning complex topics into engaging video content.
- Knowledge of SEO and the AI visibility space
- Experience developing or reviewing scripts for video.
- A strategic mindset combined with a willingness to experiment and iterate.
- Strong collaboration skills and comfort working with writers, marketers, and production partners.
- Comfort using performance data to inform content decisions.
- Experience working in SaaS, digital media, or a similar content-driven environment.
- Not required, but a plus: Experience appearing on camera or hosting videos.
- Experience working with external video editors or production agencies.
- Experience creating educational or marketing content on YouTube.
- Familiarity with Semrush tools
Benefits
Comp & perks- Unlimited PTO
- Hobby & team building budget allowance
- Employee Support Program
- Loss of family member financial aid
- Employee Resource Groups
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
YouTube content productionscript developmentvideo performance analysisSEOaudience retentionstorytellingvideo editingcontent strategyvideo packagingdata analysis
Soft Skills
collaborationstrategic mindsetcreativitycommunicationadaptabilityproblem-solvingwillingness to experimentengagementiterationcomfort with feedback