Act as the global relationship lead for the Global Agency, managing executive-level relationships and ensuring alignment between Semrush and the agency’s clients.
Promote direct sales of Semrush into the agency (sell-to) while also enabling and co-selling with the agency to drive Semrush adoption across their client base (sell-through).
Educate and empower agency stakeholders—including practitioners, industry experts, and leadership—on Semrush’s platform capabilities through ongoing enablement programs, demos, and custom training.
Drive Semrush Academy certifications across agency’s network of professionals and integrate Semrush into the agency's internal training frameworks.
Meet revenue targets associated with the agency partnership by increasing platform usage, expanding enterprise licenses, and unlocking joint client opportunities.
Collaborate with Semrush’s marketing team and the agency partner on co-marketing initiatives, events, and use case/case study development.
Work closely with Sales, Product, Marketing, Customer Success, and Enablement teams to deliver a world-class partner experience.
Deliver regular reporting on partner health, certification progress, revenue contribution, and pipeline opportunities.
Requirements
10+ years of experience in partner management, agency sales, or enterprise account management, preferably in the Martech or SaaS industry.
Proven success managing complex global agency or consulting firm partnerships (experience with WPP, Dentsu, or similar holding companies strongly preferred).
Strong understanding of digital marketing, SEO, and the agency business model.
Exceptional communication, stakeholder management, and presentation skills.
Ability to navigate large matrixed organizations and influence without authority.
Experience with partner enablement, certifications, and solution selling.
Willingness to travel occasionally to attend key partner meetings and industry events.