VP of Marketing

Sembi

VP of Marketing to elevate Sembi's marketing organization for AI software quality platform. Leading brand and market strategy to accelerate growth and establish thought leadership.

Posted 7/11/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in B2B SaaS marketing, with a focus on demand generation, product marketing, and AI technologies to enhance marketing effectiveness. Proven ability to lead high-performing teams, develop scalable processes, and drive revenue growth through strategic marketing initiatives.

Highest-signal resume keywords

B2B SaaS Marketing ExperienceDemand Generation ExpertiseProduct Marketing StrategyRevenue Operations UnderstandingLeadership in Marketing Talent Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationContent MarketingAccount-Based Marketing (ABM)Attribution AnalysisPipeline ManagementMarket ResearchCompetitive AnalysisMessaging DevelopmentGo-To-Market StrategyPerformance Management Frameworks

Soft Skills

LeadershipCollaborationStrategic ThinkingCommunicationTeam Development

Tools & Technologies

AI TechnologiesDigital Marketing ToolsSEO ToolsMarketing Automation PlatformsAnalytics Software

Industry Keywords

Software QualityCybersecurityDevOpsDeveloper ToolsEnterprise SegmentMulti-Product BusinessesAI SDLC GovernanceSaaS MarketingProduct-Led GrowthLifecycle Marketing

Tech Stack

Tools & technologies

Cyber SecuritySDLC

About the role

Key responsibilities & impact

Lead and develop Sembi marketing including demand gen, product marketing, content, partner marketing, events, digital marketing, and communications
Build scalable processes, operating rhythms, and performance management frameworks that support continued growth
Leverage AI technologies to improve marketing effectiveness, personalization, content creation, and operational efficiency
Drive the launch of our new Sembi IQ brand & disruptive technology positioned to optimize the AI SDLC being rapidly adopted across the industry
Position Sembi as a leading voice in AI-powered software quality and AI SDLC governance
Develop portfolio level positioning and messaging that strengthens the Sembi platform while maximizing the growth of individual brands
Establish Sembi as a recognized leader in software quality, security and AI across customers, analysts, partners, and industry influencers
Develop and execute the marketing strategy across the portfolio to accelerate ARR growth and strengthen market position
Drive content programs that support awareness, SEO, executive engagement, and conversion
Own market segmentation, ICP definition, buyer personas, messaging, and value proposition development
Lead market research, competitive analysis, and ICP development
Lead product marketing strategy across the portfolio including execution of product launches and releases
Guide market expansion, pricing and packaging input, and category strategy in partnership with Product and Sales leadership
Own marketing sourced and influenced pipeline and build scalable frameworks that measure, forecast, and report on marketing’s impact on revenue with demonstrable ROI
Lead multi-channel demand generation across content, digital, events, partnerships, and product-led growth
Execute a partner marketing strategy that enables partners to grow pipeline, accelerate sales cycles, and expand revenue
Collaborate with Customer Success on lifecycle marketing, retention, advocacy, and expansion initiatives in particular across our Enterprise segment

Requirements

What you’ll need

10+ years of B2B SaaS marketing experience, including leadership at the Senior Director level or above
Experience partnering closely with Sales, Product, Engineering, and RevOps teams
Track record of hiring, developing, and leading high-performing marketing talent
Deep expertise in demand generation, content marketing, ABM, and enterprise go-to-market strategies
Strong understanding of attribution, pipeline management, and revenue operations
Experience in developer tools, DevOps, software testing, cybersecurity, or related technical markets is highly desirable
Familiarity with multi-product or platform businesses is preferred

Benefits

Comp & perks

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