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Growth Marketing Manager
SembiSenior Growth Marketing Manager at Sembi driving growth strategy and conversion performance for AI testing company. Collaborating cross-functionally to execute demand generation campaigns and measure results.
About the role
Key responsibilities & impact- Own pipeline generation and conversion performance for assigned brand(s) and/or product lines
- Define and lead the growth strategy, campaign roadmap, and experimentation framework to drive measurable revenue impact
- Work cross-functionally with various teams to execute demand generation campaigns, measure results, and drive meaningful business outcomes
- Define and champion growth marketing strategies and the go-to-market vision for your brand(s)
- Drive demand and pipeline generation from paid, organic, and owned channels, increasing lead volume, quality, and conversions
- Use analytics tools to monitor campaign performance, using A/B tests and growth experiments to refine tactics and uncover new opportunities
- Establish and promote the brand as an industry thought leader, building recognition and resonance through consistent, high-quality messaging
- Manage the marketing budget efficiently, providing regular performance reports to track key growth metrics
Requirements
What you’ll need- 5+ years in B2B marketing with a strong focus on demand generation, digital channels, and content strategy & execution
- Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree is a plus
- Familiarity with AI marketing tools & workflows, CRM systems like Salesforce or HubSpot, Google Analytics, paid media tools (Google, Microsoft), paid social tools (LinkedIn), SEO tools (e.g., Ahrefs, SEMrush), and marketing automation platforms
- Experience with ABM platforms (e.g., 6sense) and ABM processes, best practices, and campaign management is a significant advantage
- Skilled in interpreting data, tracking KPIs, and making data-driven decisions to enhance campaign performance
- Excellent communicator and collaborator with experience managing cross-functional marketing initiatives
- Enthusiastic about A/B testing and running growth experiments to continually optimize and scale marketing initiatives
Benefits
Comp & perks- Health insurance
- Remote work options
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationdigital marketingcontent strategyA/B testingcampaign managementdata analysisKPI trackinggrowth marketinglead generationconversion optimization
Soft Skills
communicationcollaborationstrategic thinkinganalytical skillsbudget managementcreativityproblem-solvingleadershipcross-functional teamworkadaptability
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in CommunicationsMaster’s degree in MarketingMaster’s degree in BusinessMaster’s degree in Communications