Sema4.ai

Senior Finance Product Marketing Manager

Sema4.ai

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

Tech Stack

ERP

About the role

  • Own end-to-end positioning and messaging for Sema4.ai’s finance-focused AI solutions, including offerings for CFOs, controllers, FP&A, and broader finance teams.
  • Define clear value propositions, use cases, and solution narratives that map finance workflows (e.g., close, AP/AR, FP&A, controllership) to measurable business outcomes.
  • Partner closely with Product Management and Sales to ensure tight alignment between product capabilities, market needs, and GTM motions.
  • Lead go-to-market strategy for new finance products and features, including audience definition, messaging frameworks, launch plans, and success metrics.
  • Build and manage launch playbooks that align stakeholders across marketing, sales, product, and customer success.
  • Support pricing and packaging discussions for finance solutions by bringing market, customer, and competitive insights into decision-making.
  • Create executive-ready sales enablement assets such as pitch decks, one-pagers, solution briefs, FAQs, and competitive battlecards tailored to finance buyers.
  • Develop talk tracks and objection-handling guides that help sales teams confidently engage CFOs and senior finance leaders on AI and automation.
  • Partner with Revenue and Enablement teams to deliver trainings, refine messaging based on field feedback, and continuously improve deal execution quality.
  • Drive ongoing research into finance buyer needs, pain points, and decision criteria (CFO, controller, VP Finance, FP&A leadership).
  • Analyze market and competitive landscapes across finance automation, AI, and office-of-the-CFO platforms to identify opportunities and differentiation.
  • Define and track key KPIs for product marketing initiatives (e.g., content usage, win rates, pipeline influence, launch impact).
  • Build repeatable product marketing processes, frameworks, and templates for launches, messaging, and enablement as an early member of the PMM team.
  • Operate as a self-starter and builder, comfortable owning strategy as well as execution in a fast-moving environment.

Requirements

  • 10+ years of experience in B2B SaaS product marketing, with significant time focused on finance, office-of-the-CFO, ERP, FP&A, accounting, or finance automation products.
  • Proven track record developing positioning, messaging, and GTM strategies for products selling to CFOs and senior finance leaders, with clear evidence of pipeline and revenue impact.
  • Deep understanding of finance workflows, metrics, and decision-making, and the ability to translate technical capabilities and AI concepts into clear, outcome-oriented narratives.
  • Demonstrated ability to build programs and processes from scratch rather than only operating within established structures.
  • Strong experience partnering with Sales, RevOps, and Product leadership; comfortable influencing executives and leading cross-functional initiatives.
  • Exceptional written and verbal communication skills, including experience crafting executive narratives and high-impact content for enterprise buyers.
Benefits
  • Ownership: We believe that hard work should be rewarded. That’s why we offer equity to all our employees. We want everyone to be part of the value we are creating.
  • Health benefits: Our benefits package includes medical, dental, and vision coverage, with a portion of premiums covered by the company.
  • Retirement: We offer a 401(k) pension plan with a matching contribution without age or service requirements.
  • Time off: We care about your well-being and fulfillment outside of work. You are encouraged to plan your time off based on your personal needs and workload.
  • Other perks: We reimburse you for annual wellbeing benefits of your choice. We also offer a work from home equipment allowance.
  • Tools for success: Top of the line equipment, access to training, courses, and the best AI tools in the market.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaS product marketinggo-to-market strategypositioningmessagingfinance automationERPFP&AaccountingAI solutionsKPI tracking
Soft Skills
communicationinfluencing executivescross-functional leadershipself-starterprogram developmentstrategic thinkingcollaborationcontent creationnarrative craftingobjection handling