Senior Brand Development Analyst – Temporary

Selpe Gente & Gestão

Senior Analyst for Brand Development overseeing strategic brand roadmaps collaboratively. Collaborating across multiple stakeholder functions in a hybrid environment emphasizing brand equity and customer experience.

Posted 7/27/2026full-timeBetim • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy development and execution, with a focus on product communication and performance analysis. Proficient in project management methodologies and skilled in creating impactful presentations that enhance brand equity and customer experience.

Highest-signal resume keywords

Brand Strategy DevelopmentProject Management ProficiencyProduct Communication ExperienceKPI Analysis and InterpretationPresentation and Storytelling Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PositioningKPI AnalysisProduct Launch CampaignsAgile MethodologiesBrand Equity Measurement

Soft Skills

Cross-Functional CollaborationStrategic ThinkingCommunication Skills

Tools & Technologies

Microsoft PowerPointMicrosoft ExcelMicrosoft Teams

Industry Keywords

Brand EquityCustomer ExperienceStakeholder EngagementMarketing StrategyAdvertising

About the role

Key responsibilities & impact

Propose and coordinate the brand strategic roadmaps in collaboration with regional and local stakeholders;
Act as the brand guardian for the region; ensure appropriate brand positioning with the ultimate goal of building brand equity;
Ensure full alignment and reporting with the global brand team;
Ensure the success of product launches;
Serve as the BMC interface for all brand projects in Brazil and for all regional projects. Work closely with brand managers to ensure alignment of brand initiatives and activities;
Centralize, update, and distribute key KPIs to enable continuous monitoring of brand performance;
Coordinate multiregional brand projects aligned with business objectives. Ensure projects are executed within estimated timelines and that all phases are completed;
Continuously diagnose and assess brand needs (communication, customer experience, etc.);
Ensure integration between communications and all functions that interact directly with stakeholders, ensuring coherence, synergy, and connectivity;
Ensure a consistent, strategic brand positioning across all customer touchpoints by integrating product and communication initiatives to strengthen brand equity and customer perception;
Act as a cross-functional facilitator, connecting Product, Communications, Sales, After-Sales, and Customer Experience teams to develop coherent narratives, impactful launches, and a smooth, integrated customer journey;

Requirements

What you’ll need

Education: Bachelor's degree in Business Administration, Marketing, Advertising, or Communication;
English: intermediate level;
Project Management: proficiency with management tools and methodologies (e.g., schedules, agile rituals, follow-ups, delivery control);
Product Communication: experience with launch campaigns, agency briefings, POS materials, activations, and awareness initiatives;
Brand and Experience Metrics Analysis: ability to read and interpret KPIs such as NPS, brand equity, brand image, satisfaction, and reputation;
Presentations and Storytelling: ability to structure strategic presentations and tell stories with clarity and visual impact;
Office Suite/Microsoft Teams: strong skills in PowerPoint (or Slides), Excel (basic dashboards).

Benefits

Comp & perks

Hybrid work arrangement, with a minimum of 2 days per week onsite