Selkirk Sport - We are Pickleball

Lifecycle & Retention Marketing Manager

Selkirk Sport - We are Pickleball

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $100,000 - $120,000 per year

About the role

  • Develop and execute an end-to-end lifecycle strategy designed to drive customer engagement, maximize Lifetime Value (LTV), and promote brand loyalty.
  • Quickly audit and assume ownership of active, in-process campaigns and automation workflows to ensure seamless execution and zero downtime.
  • Lead the production of email and SMS campaigns, including copywriting, production, segmentation, and complex automation workflows.
  • Maintain high deliverability, open rates, and click-through rates while consistently performing A/B testing to drive incremental lift.
  • Utilize customer insights and deep audience segmentation to implement dynamic personalization for highly targeted outreach.
  • Ensure all communications remain compliant with email marketing regulations, data privacy policies, and industry best practices.
  • Continuously explore and implement emerging marketing technologies and trends to enhance campaign effectiveness and maintain a competitive edge.

Requirements

  • 4–6+ years of relevant experience in digital, email, and SMS marketing, preferably within DTC, retail, or sports industries.
  • Proficiency with Maestro (CDP/ESP) or similar CRM campaign management tools.
  • Proven ability to work with product and merchandising teams to develop brand-relevant marketing initiatives and deep audience segments.
  • Strong critical thinking skills with the ability to analyze performance metrics and implement data-driven optimizations.
  • Excellent verbal and written communication skills with a track record of effective cross-functional collaboration.
  • Highly organized with strong attention to detail and the ability to work autonomously in a fast-paced, rapidly evolving environment.
  • A results-oriented personality with a "can-do" attitude; someone who takes full accountability for their work and is eager to continually improve processes.
  • A genuine love for pickleball or a strong desire to join and grow our passionate community.
Benefits
  • Health insurance
  • 401(k) matching
  • Paid time off
  • Flexible work arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingSMS marketingA/B testingaudience segmentationdynamic personalizationcampaign managementdata-driven optimizationperformance metrics analysiscopywritingautomation workflows
Soft Skills
critical thinkingverbal communicationwritten communicationcross-functional collaborationorganizational skillsattention to detailautonomyresults-orientedaccountabilityadaptability