Product Designer

• Lead Design Strategy: Own the end-to-end design process for our projects targeting our consumer-facing web funnels from initial concepting through to high-fidelity mockups and developer handoff
• Optimize for Conversion: Champion a culture of conversion rate optimization (CRO). Partner closely with marketing product and analytics teams to identify user drop-off points formulate hypotheses and design A/B tests to improve lead-generation funnels and drive KPIs
• Partner closely with our dedicated UX Researcher to define research objectives select appropriate methodologies (e.g. usability testing user interviews) and synthesize complex findings into actionable design strategies
• Prototype & Iterate: Rapidly produce wireframes user flows journey maps and interactive prototypes of varying fidelity to communicate and validate design concepts
• Pioneer AI Methods: Actively research test and implement emerging AI-driven design tools and workflows. This includes using generative AI for rapid mood-boarding ("vibe-prototyping") and leveraging AI assistants to accelerate front-end code generation
• Collaborate & Mentor: Work in a highly collaborative agile environment with engineers product managers and stakeholders. Mentor junior designers and advocate for UX best practices across the organization
• Maintain Design Systems & Standards: Contribute to and help maintain our emerging design system and pattern library to ensure consistency scalability and efficiency across all digital products

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